About the role:
We are seeking an experienced Lead Global Media Planner to join our fast-paced e-commerce marketplace for a maternity cover position.
As a Lead Media Planner, you will be responsible for developing and executing comprehensive media plans to drive brand awareness, customer acquisition, and revenue growth.
You will play a crucial role in maximising the effectiveness of our advertising campaigns across various media channels and platforms.
YOUR MISSION (IF YOU ACCEPT IT): 🏅
- Develop and implement effective Global media plans inhouse to meet the company's marketing objectives, ensuring alignment with overall business goals.
- Collaborate with cross-functional teams, including performance, creative, product, and analytics, to develop integrated campaigns that leverage multiple media channels in all our global markets.
- Identify and negotiate with media agencies and publishers to secure the most favourable terms for media placements.
- Be responsible for the rollout of campaigns, internal communication to Senior stakeholders, and external partners.
- Be responsible for asset delivery & ensure on-time launch of media campaigns.
- Be responsible for monitoring and analysing media campaign performance, ensuring the team provides regular reports and actionable insights to stakeholders.
- Stay updated on emerging media trends, technologies, and industry best practices, and recommend innovative approaches to enhance campaign effectiveness.
- Conduct post-campaign analysis and produce comprehensive reports to evaluate the success of media campaigns and identify areas for improvement.
- Mentor and provide guidance to junior media planning team members, fostering their professional growth and development.
- Collaborate with our agency, media partners, and vendors to ensure seamless execution of media plans.
YOU ARE IN THE RIGHT PLACE IF: ⭐
- Bachelor's degree in marketing, advertising, communications, or a related field. A master's degree is a plus.
- Proven experience as an Inhouse Media Planner or in a similar role, preferably in a fast-paced e-commerce or digital marketing environment.
- Strong knowledge of various media channels, including but not limited to online advertising, social media, search engine marketing, display advertising, and programmatic advertising.
- Proficient in using media planning and analytics tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and media planning software.
- Demonstrated experience in developing and implementing successful media strategies that drive customer acquisition and revenue growth.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong negotiation and vendor management skills to secure favourable media placements and partnerships.
- Exceptional communication and presentation skills, with the ability to effectively communicate complex media concepts to stakeholders at all levels.
- Proactive and results-oriented mindset, with the ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong leadership and mentoring abilities to guide and inspire junior team members.
