Nexthink seeks a skilled and seasoned Account-Based Marketer to join our dynamic team. In this role, you will be responsible for the development and implementation of targeted pipeline acceleration campaigns and initiatives. Responsibilities include data analysis and segmentation, messaging and content production, marketing program development, Field Marketing enablement and performance measurement.
We are looking for someone with a proven track record in deploying marketing strategies and tactics to attract, engage, and convert new logos within our Target Account base. The objective is to accelerate opportunities along the sales journey, with a view to closing more sales, faster. The ideal candidate will possess proficiency across various marketing channels and demonstrate expertise in analyzing key metrics and providing program updates to Sales and Marketing leadership. This role is a hybrid role and would require to be in the Boston office two days a week.
Key Responsibilities
Utilize ABM intent tools such as 6Sense in conjunction with our account prioritization tool to target high-intent opportunities effectively.
Analyze account data (including campaign response data) and make recommendations on acceleration plays and nurture programs.
Identify insights into key barriers along the sales process as well as drivers, opportunities and principles of success
Provide strategic recommendations of marketing content, activities and/or tactics which can accelerate the progress of opportunities from one stage to the next on the sales journey.
Develop tailored acceleration content and create buyer journeys that include digital, landing pages, sales and marketing nurture tracks and events. Optimize marketing tactics and make suggestions on how to enhance performance metrics.
Roll out pilot programs, consolidate key learnings into best practices and package together in a campaign-in-a-box.
Share account insights from ABM tools with account teams and make recommendations for engagement strategies
Partner with marketing operations to establish, forecast and report against key success metrics
Collaborate with and provide program updates to global and regional marketing and sales leaders.
Evaluate, select and manage outside vendors (e.g., technology partners, data providers, agencies) that may contribute to Target Account marketing
Provide consistent communications and reporting across all parties on status, learnings and gaps.
Manage and adhere to budget allocation
Organizational Interlocks
Sales and marketing leadership
Sales operations
Sales reps (e.g., Regional Directors, Account Executives, and BDRs)
Marketing: Demand Gen, Product Marketing, Content, Digital Marketing, Marketing Ops, and Field Marketing
8+ years of Field, ABM, and/or campaign/program marketing experience in B2B, and IT/Tech space.
Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies.
Understanding of the MEDDPICC sales qualification process is preferred (not essential)
Experience with creation, execution and measurement/optimization of marketing campaigns for new business generation and pipeline acceleration.
Excellent marketing project management skills to allow for timely planning, execution and reporting.
Knowledge of marketing automation (Marketo preferred) and ABM tools (6Sense, SFDC, Pathfactory, Zoom Info, Reachdesk preferred).
Proactive in addressing challenges with a solution-oriented mindset, and proven track record in solving complex problems.
Effective communication and presentation skills, be highly organized, demonstration of consistent success, and have a ‘test and learn’ mentality.
We are 800+ employees strong in 21 countries across 8 different time zones speaking 60+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words when it comes to diversity, inclusion, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.
Total Rewards @ Nexthink
At Nexthink, we offer one of the most comprehensive and generous benefits plans. Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan, as well as equity. We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage.
In addition, we offer:
Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink’s good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.
