Senior Field Marketing Manager (US)
Who we are:
Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage Communications APIs empower organizations with a customizable, omnichannel communications infrastructure, enabling them to connect with customers on their preferred channels throughout their journeys. With our easy-to-use APIs, global platform, and expert support, our customers can abstract the complexity of communications and engage with customers in ongoing conversations.
Why this role matters;
As a Senior Field Marketing Manager, in the API Business Unit, you will own the regional marketing strategy and execute planned activities to support sales efforts to drive customer acquisition and growth objectives.
You will create and execute regional & local marketing strategies, plans, GTM product launches, and program calendars (Direct, indirect, partner marketing, ABM, roundtables, c-level networking, regional trade shows,) that are aligned with sales priorities and goals. You will understand local market conditions, readiness, opportunities, solution relevancy, market share, competitors, and trends for planning.
You will also have a deep understanding of ABM, utilizing ABM orchestration tools, to increase engagements and open doors in a highly targeted set of accounts. This role will work closely with regional sales leaders and reps, partner sales, product marketing and corporate marketing teams to drive pipeline and revenue.
What you will do;
- Develop regional plans in conjunction with regional sales leaders to align with sales priorities and goals
- You will work closely with sales, using tools like 6Sense, to develop a highly targeted account list to execute ABM tactics against and support opportunity development
- Organize c-level roundtables, experience and networking events to break into, engage or go wider in these ABM accounts
- Organize and drive webinars focused on regional product and solution prioritization
- Drive local content syndication focused on positioning us as a thought leader and building credibility within in this targeted audience
- Organize and run regional trade shows, where it supports reaching our ABM accounts
- Drive direct marketing for account door openers, prospecting, nurturing, account navigation, opportunity development, deal support, etc
- Work with 1-2-1 meeting vendors to drive meeting in these ABM accounts
- Innovate and test new ideas on reaching and engaging your regional ABM accounts
- Collaborate with Product Marketing and Content to build content for events, webinars, emails and content syndication
- Support integrated marketing campaigns at a regional level
- Align and translate global messaging, launches, strategies to the local level to maintain legally compliant, strategically aligned, and generally consistent customer experiences
- Partner internally across the sales, & marketing organizations to source leads & accounts, and support deal closing, opportunity development and acceleration
- Track and forecast performance in your regions and keep planning documents up-to-date
- Manage budgets, marketing resources, vendors, and agencies
- The role will require a small amount of travel, primarily within the US
What you will bring;
- Expertise in field marketing, partner marketing, ABM, events, localized campaigns, and pipeline generation.
- Extensive marketing experience in SaaS B2B, software, or high-tech environments, with a Bachelor's in Marketing or Business.
- Experience collaborating closely with Sales teams and supporting multiple regions, fostering strong relationships.
- Strategic thinker with a data-driven, metrics-focused, results-oriented approach.
- Proficient in ABM orchestration tools like 6Sense and integrated marketing capabilities.
- Strong project management skills, adaptability to fast-changing environments, and dedication to excellence.
- Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence.
- High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals.
