Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
We’re looking for a results-oriented and strategic Senior Field Marketing Manager to develop and execute high-impact marketing programs and events for our Enterprise Sales teams. You’ll align closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns that drive pipeline growth, revenue, and brand awareness. This role is a blend of strategic planning, campaign execution, and performance analysis, requiring someone with a deep understanding of B2B field marketing and sales alignment.
What You'll Do:
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Design and Execute Segment Marketing Strategies
- Develop and implement tailored marketing programs aligned with the overall GTM strategy including field events, executive programs, partner initiatives, trade shows, and targeted digital campaigns.
- Act as the primary marketing point of contact for aligned sales teams, ensuring seamless collaboration and program execution.
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Drive Demand Generation and Pipeline Growth
- Develop and execute targeted campaigns to generate qualified leads and enhance pipeline for the Enterprise segment.
- Ensure programs align with sales goals and regional opportunities while leveraging corporate campaigns and content.
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Cross-Functional Alignment
- Collaborate with internal teams (Product Marketing, ABM, Demand Gen, Partner Marketing, etc.) to build cohesive marketing initiatives.
- Work closely with sales teams to communicate program objectives, gain buy-in, and drive participation.
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Analyze and Report on Performance
- Measure the success of programs using key performance indicators
- Provide insights during pipeline reviews, quarterly business reviews, and strategic planning sessions to guide future initiatives.
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Budget and Vendor Management
- Oversee marketing budgets, ensuring efficient allocation and maximizing return on marketing investment.
- Manage vendor relationships for event production and program execution.
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Customer and Partner Collaboration
- Collaborate with strategic partners to design joint initiatives, enhancing marketing reach and impact.
- Leverage customer feedback and insights to continuously refine marketing efforts.
What We're Looking For:
- 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology.
- Proven ability to design and execute successful demand generation campaigns and field programs.
- Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6Sense, Asana.
- Strong collaboration and communication skills with experience working cross-functionally in a fast-paced environment.
- Demonstrated ability to analyze data, report on program performance, and optimize based on findings.
- High energy, self-directed, team player
- Willingness to travel up to 30%.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
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