Challenges You Will Solve
As a Senior Field Marketing Manager, you will be responsible for analyzing sales pipeline health, developing relevant insights, and crafting, executing, and measuring campaigns and events to build and progress sales pipeline within your region.
As the trusted advisor to sales leadership, you will have an in-depth understanding of the nuances of your region. You will also collaborate and connect with cross-functional marketing teams to ensure you are actively sharing feedback from the field to influence upcoming programs and campaigns.
What You'll Do
- Have complete ownership of your region's marketing campaigns, events, and programs, from beginning to end.
- Plan, build, and execute event concepts and campaigns based on target customer data using standard methodologies including allocating budgets, selecting the tactical mix, crafting offers and calls to action, and setting the individual program goals and measurement criteria for all campaigns.
- Implement programs while using your creativity and expertise to develop outstanding scalable, digitally led and in person experiences to drive new logos.
- Forecast, measure, analyze and report on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals.
- Own regional pipeline targets, marketing lead funnel, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize.
- Communicate regularly with stakeholders on program results and findings for your campaigns and events; aggregate results weekly, monthly and quarterly.
- Working on multiple, simultaneous marketing programs that require both strategic thinking and creativity as well as high-speed tactical execution; look to develop templated scalable programs that will grow with the company
What You'll Bring
- 7+ years of proven experience in a B2B field marketing role.
- Understands Red Canary's overall strategy and partners with cross-functional teams to shape a joint strategy and experience planning and implementing marketing programs with cross-functional partners
- Creative and innovative thinking with a willingness to take risk, iterate and learn
- Proactively engages in forward thinking and innovative initiatives in the business and scales them to their own work
- Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
- Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable
- Excellent interpersonal skills to deal professionally with senior executives, vendors and team members at all skill levels of the org
- Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work; proactively identifies and leads work streams to achieve goals
- Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities
- Experience successfully managing third-party vendors, contractors and budgets
- Working knowledge of Salesforce CRM application(s), Tableau and Marketo
- Experience with planning and carrying out multiple, sophisticated marketing programs and working towards strategic goals
- Experience in enterprise account-based marketing (ABM)and sophisticated accounts preferred.
Compensation: $95,200 - $125,000 + bonus and equity
Application Deadline: September 20, 2024
Location: This role will support our East Coast based teams, ability to work US Eastern timezone hours is required.
Benefit Highlights:
- 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period.
- Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits.
- Fertility Benefits: All new hires are eligible for benefits as of their first day.
- Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays.
- Paid Parental Leave- Full base pay to bond/care for your new child.
- Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses.
