Senior Experience Strategist

RAPP Detroit is looking for a Senior Experience Strategist to join our award-winning Experience Strategy team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:
As a key member of the Strategy team, you'll help craft customer journeys and uncover engagement opportunities that deliver maximum value at critical moments. Your insights will pinpoint key moments to win in the customer journey, identify the information customers seek, the channels they use, and the influencers shaping their decisions. You’ll also spark creative thinking aligned with the client’s transformation goals.

YOUR RESPONSIBILITIES:

• Develop dynamic marketing platforms that extend beyond campaigns, using and evolving CRM standards for an always-on digital world.
• Drive communication strategies that effectively guide customers through the decision-making process.
• Extract deep insights into customer beliefs, attitudes, and behaviors across the journey, using research, tools, and social media listening.
• Design multi-channel customer experience programs utilizing platforms like email, direct mail, mobile, and social media.
• Create content strategies that engage customers and inspire behavior change.
• Develop and present creative briefs, inspiring internal teams.
• Collaborate with creative teams to produce impactful work through lateral thinking, industry best practices, and data-driven strategies.
• Perform current state analysis, including heuristic, usability, and competitive analysis.
• Produce multi-channel experience maps when needed.
• Ensure strategic consistency by working closely with external vendors and agency partners.
• Partner with the Marketing Sciences team to establish KPIs, define testing agendas, and drive optimization efforts.

REQUIRED SKILLS/ATTRIBUTES:

• Bachelor’s Degree in a related field or equivalent experience.
• 5+ years in Strategy, preferably in an agency setting.
• In-depth knowledge of CRM principles and their impact on business goals.
• Data-driven mindset with the ability to distill key insights from large data sets.
• Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong collaboration and team engagement skills.
• Excellent presentation and communication skills with the ability to defend ideas confidently.
• Exceptional writing, editing, and attention to detail.
• Proficiency in Microsoft Office, including PowerPoint or Keynote.
• Adaptability to work through transitions with minimal established processes.
• Strong interpersonal skills for building connections with team members and clients.
• Ability to turn data into human-centered insights and actionable strategies.
• Familiarity with planning end-to-end user experiences in B2C environments.
• Experience in identifying requirements, setting goals, studying users, and designing engaging experiences.
• Inquisitive mindset, with the ability to translate research into actionable personas and user journeys.
• Automotive experience is a plus.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $75,000 - $90,000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.