GroupM Nexus, India
Executive - Non-Biddable
Overview of Job
The GroupM Services (GroupM Nexus) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.
The Nexus Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, Nexus Buying, Nexus mPlan, Nexus Digital AdOps and other Nexus Activation Specialist Teams. The Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that Nexus Activation specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence.
3 best things about the job:
- You will be a part of a young Media specialist unit servicing some of the biggest brands in the region.
- You are a part of proven, high-performance team with an excellent supporting network with development opportunities within GroupM India
- Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities.
In 3 months:
- Understanding of Nexus cross functioning teams, & their roles and responsibilities
- Involve in Deal Evaluation and Negotiation with the respective media / channels aligned business and clients’ day to day requirements.
- Updates/ cprp track / reviews as per aligned frequency with your team before the delivery
- Learn the Digital Reservation Buys planning & execution process.
In 6 months:
- Handle tactical and implementation buying independently with the team, ensure delivery of KPI as aligned.
- Provide integrated media buying solution for new campaigns.
- Ensure timely reporting of buying KPIs / deliverables and reports.
- Responsible for Nexus compliance adherence on the aligned GroupM Nexus process
- Deliver TV, Print, Radio & Digital Reservation buys for aligned businesses & briefs.
In 12 months:
- Ensure Plan QC & process optimization right through the year with a tracker.
- Become a Multi-channel / integrated media buyer champion within your team.
- Ensure 100% Reviews are done with Activation Specialist lead as per aligned SOP.
- Achieve 100% GroupM Nexus process compliance adherence across aligned business.
- Ensure your contribution to Nexus tool creation/ enhancement to achieve further efficiency compared to the previous annual efficiency benchmark.
Responsibilities of the role:
Following are the responsibilities of the Nexus Activation Specialists and the varying degree of complexity is subject to individual job level:
- Nexus Activation Specialist team is accountable for tactical Buying and implementation for a set of clients.
- Nexus Activation Specialist team to understands clients’ brand identity, GroupM Agency’s deliverables and campaign KPI’s.
- Understand the campaign brief received from Agency Specialist lead, provide benchmarking / planning rates / final negotiation in line with SOP.
- Coordination with other stake holders, mainly the Nexus Planning team for deal closures
- Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc
- Optimize the activation plan to achieve the objectives/ KPI.
- Close the optimized plan with Activation Specialist lead.
- Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
- Campaign management including performance and corrective measures, Campaign inflight optimization is compulsorily done for every single campaign.
- Follow end to end Nexus process for Campaign execution and Campaign management.
in addition to create, implement and manage integrated campaigns:
- Work collaboratively with Nexus Planning, Nexus mPlan, Nexus Digital AdOps and other Nexus Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution.
- Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures.
- Excellent vendor relationship management
What you will need:
- 1-2 years of Media Buying experience; experience in Planning will be an added advantage.
- Proven and extensive experience in Media Buying/ Negotiation, Excellent spots placement and tracking with meticulous process.
- Able to effectively defined goals through your team
- Excellent knowledge of negotiations and inflation management
- Industry Software Knowledge & usage – Yumi, IRS, TGI, MAP. Understanding of digital tools
- Demonstrate capabilities to demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
- Good in communication & stakeholder relationship management skills
- Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable.
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
More about GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
