Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive - Media Activation to join us.
The Media Activation team is responsible for providing thoughtful and interesting recommendations for Search, Biddable & Social owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Senior Manager – Media Activation
3 best things about the job:
- Get to work in a truly integrated team handling 360 aspects for a brand.
- Will work closely with the leading publishers such as Google & Meta.
- Will be exposed to Search, Social & Biddable.
In this role, your goals will be:
In three months:
- Understood the complete biddable media scenario on client’s business, e.g. Search, Meta, etc.
- Handled day to day tasks / requirement effectively.
In six months:
- Optimized implementation in all biddable media platforms.
- Recommended and implemented best practices.
- Explored and executed an innovation in one of the biddable media platforms.
In 12 months:
- Exceed client expectations in terms of biddable media implementation.
- Create a roadmap for the next year.
What you’ll bring:
- Supporting/owning delivery of media plans, wrap ups and milestones outputs utilizing established best practices.
- Responsible for end-to-end campaign setups, in-flight campaign optimization and hygiene to improve performance.
- Responsible for producing campaign reports, including daily pacing, and crafting actionable recommendations for clients.
- Work with team to ensure platform accounts align to all channel best practices and contributing to the ongoing evolution of best practice for your primary channel.
- Interact effectively within your client team, and with the client & suppliers for your account.
- Assist with internal data maintenance, issue identification and solution development that your team conducts.
- Support building of testing plans of your clients, suggest new ideas and own this for your channel, including planning, executing & evaluating tests with methodical accuracy.
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Platforms: Google Ads (Search, GDN, YouTube), Meta, LinkedIn
More about GroupM
GroupM makes advertising work better for people.
GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.
Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.
As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.
Follow @GroupMWorldwide on Twitter
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
