Senior Marketing Manager - Maritime Events
We are thrilled to announce an exciting opportunity for a Senior Marketing Manager to join our team. In this role, you will spearhead inspiring and innovative marketing campaigns for a dynamic portfolio of international exhibitions and conferences in the Maritime and Logistics sectors.
We are looking for a highly motivated and results-driven team leader with a proven track record of managing multiple projects and leading a capable team of managers and specialists. The ideal candidate will possess strong analytical skills, a data-driven mindset with experience in testing and optimization, and a creative flair complemented by exceptional attention to detail. Expertise in digital marketing and a history of thriving in fast-paced, dynamic environments are essential.
As part of a dedicated global show team focused exclusively on this portfolio, you’ll collaborate within a marketing matrix structure. You’ll have access to specialists in paid media, web, and SEO, alongside the support of a Marketing Operations Manager who will oversee platform integrations and administrative tasks.
Key Performance Indicators
- Delivery of marketing campaigns in line with business objectives set by Marketing/Event Director
- Adherence to timelines and budgets
- Marketing KPI report
- Team development and progression
Key Responsibilities
LEADERSHIP
- Manage a team of 5 with 2 direct line reports at Marketing Manager level working across a range of events and products (exhibitions, awards, conferences)
- Provide guidance, feedback and inspiration to line reports
- Work with line reports & (digital) marketing executives to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
- Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists
- Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
- Reflect the high-performance culture of the marketing team
ANALYSIS & INSIGHTS
- Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights
- Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards to monitor performance
- Build a culture of testing and metrics-driven decision making in the team
- Share case studies with marketers within the team and group
PLANNING & CAMPAIGN MANAGEMENT
- Work with marketing managers to plan product (largely exhibitions) marketing campaigns to meet strategic objectives
- Monitor operational implementation plans and ensure adherence to deadlines (including Time & Action Plans, Content Calendars, Budget Trackers)
- Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
- Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
- Ensure optimisation spend across marketing channels
- Support team in agreeing paid media requirements, working with Group Digital Marketing Manager and PPC Agency
- Ensure team have website strategies in place to maximise relevant traffic and conversion
MARKETING EXECUTION
- Together with the marketing managers identify target universe and key segments within target universe
- Guide the team in developing personas, value propositions and messaging for each of the key segments
- Copy writing - according to strengths within the team - in line with the content calendar and messaging
- Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels
- Monitor and recommend adjustments to the digital marketing activity based on performance metrics
- Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)
- Input into the PR plan (internal or external) and liaise with the event manager/event director
- Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
- Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion
- Oversee the design and production of all marketing collateral to be determined within the marketing plan
- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
About you
We know that the perfect candidate may not exist. If you do not “tick all the boxes” but still think you’d be a great fit, we’d still love to hear from you.
Significant experience (5+ years) within event marketing, ideally both UK and international events
- Line management experience (ideally with formal training in this area)
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
- Database development and growth including segmentation / advanced targeting
- Building relationships with partners and stakeholders
- Analytical and questioning mindset
- Significant exposure to design and print suppliers / agencies
- Strong copywriting skills
- Deadline and target driven
- Experience of working in a pressurised environment
- Excellent verbal and written communication skills
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
Desirable
- Experience of using marketing automation technology (preferably Eloqua)
- Experience of working with CMS platforms (but coding knowledge not required)
- Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. and experience of social media listening and sentiment analysis
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Events marketing experience
- Formal business/marketing higher education qualification
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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