Gather and evaluate social media and online conversations pertinent to CPG clients and convert this data into actionable insights.
Collect and analyze behavioral data.
Uncover pain points and desires to identify potential opportunities for the client to innovate and enhance their user's experience.
Document meeting discussions with comprehensive summaries, ensuring the inclusion of all tasks, deliverables, outstanding topics, and conclusions.
Support operational tasks at client offices and promptly identifying irregularities in reports and data sources.
Develop actionable insights and recommendations, adhering to project timelines, and monitoring current best practices.
Distill analyses into concise recommendations that can be presented to various levels of audiences, including the executive level
Mandatory: Basic knowledge of quantitative and qualitative research methodologies and methods applied to marketing.
Bachelor's Degree in Journalism, Communications, Marketing, Market Research/Insights, Psychology, economics or Business.
High sense of urgency.
Solid understanding of online analytics, social listening and digital metrics.
Proficient with web analytics concepts and tools
Ability to thrive in a discipline where tools, technology and skills are constantly evolving
Independent time management and prioritization skills (preferred)
Excellent writing and verbal communications skills with a proven ability to summarize and present complex findings clearly and concisely both written and spoken in English, Portuguese preferred.
A team player in a fast-paced, complex, and sometimes ambiguous business environment.
Strong data interpretation skills with the ability to translate findings into meaningful and compelling stories
Strong attention to detail
Time management, critical thinking, and design thinking.
Experience with CPG, Advertising/Marketing Research/Media Agencies is strongly preferred.
Basic knowledge of Social Listening platforms such as: TalkWalker, BrandWatch, FanPageKarma, Infegy, Netbase.
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