Senior Econometrician

Title:

Senior Econometrician

Location:

London

Reports to:

Analytics Director

Client:

Multiple

Who is T&P powered by GroupM?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. 

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built.  Our teams blend creative, media, experience, and technology specialists from across our marketing practices.  The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.  Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. 

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

Role Description

The Data Science and Measurement Lead supports the Data Science team leading on advanced analytics solutions for clients across the UK. Managing a team, they will be responsible for leading a variety of analytics solutions across clients ranging from econometrics to geo-based insight tools ensuring outputs are integrated into the planning process and ready for delivery to C-suite clients. Responsible for acquiring new projects and expand the usages of analytics across the business. Working within a wider performance team in the agency – this lead will have a unique opportunity to enhance the connection between performance media and advanced analytics – supporting a company that is pushing the edge on media and creative integration.

What will be your responsibilities?

• Consulting / client problem solving: Listen and understand client issues. Gather information. Consider the contribution of data and analytics. Suggest options
• Client Liaison - Mid-level: Being able to liaise with mid-level clients, take briefs and suggest outline responses
• Data Formatting: Format data using Excel or R. Create data frames. Understand data matrices. Prepare data for analysis
• Data specification: Be able to write a data specification based on the requirements of a specific project
• Descriptive Analysis: Undertake basic descriptive analysis in Excel or R. E.g. histograms, X, Y plots, correlations etc
• Model building and Testing: Run standard and advanced models, review results and test additional specifications to determine the best way forward to answer the clients question
• New business - pitching: Make a valuable contribution to the pitch process by wither using data to generate insight or to drive increased optimisation and effectiveness
• Presentation - writing: Be able to write persuasive presentations which are written to the be easily accessible to clients. Focus on generating actionable insight
• Project management: Day to day project management to help ensure projects are delivered on brief and on time
• Training: Help train other members of the team and contribute to agency training

Who are you?

• Solid experience in a marketing, media or business analytics environment
• Experience running MMM, incrementality tests, optimisation and other forms of media analytics tools in R or other coding languages
• Excel skills : Be proficient in the use of excel. Vlookups, indexing, Writing formulae.
• Programming capabilities in R and Python – intermediate level okay, advanced preferred – able to write functions, manipulate data, research functions and run linear and non-linear regression models in R
• Proficiency in Microsoft products and building power point decks for analysis
• Detail oriented, takes pride in accurate and clear outputs based on triple checked data
• A desire to ensure insights are applicable and utilised by the recipients
• Clear experience developing insights that drove business change and growth
• Entrepreneurial spirit – willing to take on new challenges, and look into answering client questions in new ways with new data sources
• Digital media channel experience a plus

How will success of the role be measured?

• Positive feedback from the manager and broader team
• Delivery of measurable impact driven by analytics as result of measurement plans and learning agendas
• Client satisfaction and positive feedback
• Becoming the lead clients’ go to person to answer their most important business questions
• Growth in Data Science and Analytics led revenue streams

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