Team: Marketing Effectiveness
Location: London, hybrid (2 days per week in-office)
At RVU we combine the close-knit and agile environment of a startup, with the know-how, technology and backing of a well-established company.
Our mission is to empower people to make confident decisions. With our unique set of brands, including Uswitch, Confused.com, Tempcover and Money.co.uk, we have the power to reach millions of consumers and the technology to deliver a world class online experience for them.
About Uswitch:
At Uswitch, our goal is to be the UK’s favourite way to choose and manage home-life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you.
What’s the role?
As a Senior Analyst at RVU, your input will be crucial in supporting brand investment decisions across above-the-line and mid-funnel channels via robust measurement (econometrics, geo-tests, multi-touch attribution and brand tracking). Working closely with our econometrics, media and brand insights agencies, you will develop a comprehensive view of brand health and ROI, using these insights to produce clear recommendations.
You will create models & automated data reports to improve our understanding of how marketing channels impact each other across the whole funnel, from awareness to sales to retention, including mid-funnel & non-paid channels, adjusting the attribution strategy accordingly.
We are looking for an experienced analytical mind who will partner with our agency teams and internal analytics community to support the marketing effectiveness team on the investment recommendations to key stakeholders.
What you’ll be working on:
- Conduct advanced econometric and statistical analysis to understand the impact of marketing activities on brand performance, in partnership with our econometrics agency.
- Collaborate with marketing and agency teams to integrate analytical insights into brand strategies and campaign development.
- Analyse market trends, consumer behaviours, and competitive dynamics to identify opportunities and challenges for brand growth.
- Develop and maintain brand performance dashboards and reports, manipulating data in its raw format and providing regular insights to guide marketing decisions.
- Utilise a variety of data sources to create a comprehensive view of the brand's position in the market.
- Develop and refine models for marketing mix optimization, customer segmentation, and brand equity measurement.
- Create interactive dashboards and reports, and present complex analytical findings in a clear and actionable manner to stakeholders at various levels.
- Stay updated on the latest developments in brand analytics, econometrics, and marketing research techniques.
- Monitor, report and diagnose trends in KPIs, automating wherever possible.
- Communicate and present clearly to colleagues across marketing, commercial, finance and product.
- Support the wider analyst community in developing a deeper understanding of brand analytics, more closely connecting brand and trading metrics.
What we’re looking for:
- Proficiency in Econometrics, Statistics, Marketing Analytics, or a closely related field at an advanced level is desired for this position.
- Extensive experience in marketing / brand analytics, particularly in econometrics / marketing effectiveness measurement (either at econometrics agency or brand/media effectiveness teams).
- Experience working with marketing measurement tools (multi-touch attribution, media mix modelling, incrementality and matched-market testing, A/B testing, website analytics platforms).
- Excellent SQL and data manipulation / wrangling skills; particularly in reference to Google BigQuery.
- Experience in data visualisation and management related tools such as Tableau, Git, dbt etc.
- Python (or R) coding experience to run MMM and advanced analytic models.
- Strong business acumen and experience building complex operational & financial models, e.g., conducting ROI analysis, synthesising recommendations, and presenting to senior executives.
- Pragmatism; understanding of when analysis is good enough to finish.
- Knowledge of the energy, telecoms or price comparison industries is a bonus, but not a requirement.
You don’t need to tick off everything on this list - so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us!
Our commitment to you:
At RVU, we are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.
Benefits
We want to give you a great work environment; contribute back to both your personal and professional development; and give you great benefits to make your time at RVU even more enjoyable. Some of these benefits include:
- A competitive salary and bonus package
- Employer matching pension up to 7.5%
- Hybrid working approach of in-office (2 days per week) and working from home, and a “Work from Home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
- Up to 30 days per year “working from anywhere”
- A healthy learning and training budget
- Electric vehicles scheme
- In office gym
- Free breakfast in the office daily
- Health insurance
- Free access to the Calm and Peppy app for physical and mental health
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
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P.S. As a tech company who strives to get better every day, we use Metaview during the interview processes to record and transcribe interviews so we can continuously improve the quality of our interviews and your experience. This has no bearing on the assessment of you as a candidate and you can opt out at any time.
