Senior Director, Social Media & Community Marketing (Hybrid)

Senior Director, Social Media & Community Marketing (Hybrid - 4 days onsite per week) 

Overview:

Weedmaps is seeking a highly motivated, innovative, and results-driven Director of Social Media & Community Marketing. In this role, you will lead a team of dedicated experts with shared goals of serving our customers, driving business growth, and creating vibrant online communities through expertise, compelling content, and spirited engagement. We are seeking a leader to drive growth and engagement of our social strategy and build our creator ecosystem. Your strategic vision, leadership skills, and passion for authentic social content will help foster a dynamic and inclusive environment that resonates with both legacy and new-generation cannabis enthusiasts. 

The impact you'll make:

• Develop and implement a comprehensive social marketing strategy that aligns with the company's overall business objectives.
• Create platform positionings to grow Weedmaps’ relationships with the cannabis community, and keep a strong pulse on the social media landscape across cannabis, social, cultural trends to identify new opportunities to reach and engage with target audiences.
• Manage a social calendar and partner with the content creation team to conceptualize and create compelling and shareable content for various channels, ensuring alignment with brand values, voice, tone and messaging.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content is consistent and relevant.
• Monitor and analyze the performance of content and social media campaigns, and make data-driven recommendations for improvement.
• Knowledge of SEO best practices and the ability to optimize content for search engines
• Build and manage a strong online community through social media engagement and community management
• Utilize gathered insights to make regular recommendations on strategic shifts in content production and planning
• Manage a team of content and social media managers, providing mentorship, guidance, and support as needed

What you've accomplished:

• Bachelor's degree in Marketing, Communications, or a related field
• 10+ years of experience in social media management and community building, with at least 5 years in a leadership role
• Deep understanding of the cannabis industry and the unique challenges and opportunities it presents
• Cannabis product knowledge: the ability to speak to common cannabis topics (strains, cannabinoid, terpenes, etc.)
• Strong writing and editing skills, with a proven ability to produce high-quality content across a variety of formats
• Experience using social media management tools such as Hootsuite, Sprout Social, and Buffer
• Excellent project management skills and the ability to lead cross-functional teams to successful outcomes
• Strong analytical skills and the ability to use data to inform decisions
• Ability to work independently and as part of a team in a fast-paced, high-pressure environment
• Excellent interpersonal and communication skills
• Passion for the cannabis industry and a commitment to producing content that is both engaging and educational
• Critical thinking, problem-solving and decision-making

Bonus Points:

• Cannabis industry knowledge (not necessarily experience working in the industry)
• Gaming industry experience
• Youth marketing experience

The base pay range for this position is $174,000 to $200,000 per year

2024 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best 
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants  are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps:

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: [email protected]

• INCORRECT: [email protected]

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!