Freshworks is looking for a Senior Director of Product Marketing to execute the go-to-market strategy for our Employee Experience (EX) portfolio of products. This includes products like Freshservice and Device42 which collectively represent >$400M ARR and growing rapidly. Reporting to the VP of Product Marketing, you will lead a global team of product marketers focused on developing compelling and differentiated product positioning and messaging with the objective of accelerating demand among new customers and expanding our business with existing customers. In this role, you communicate a clear, consistent, and creative value proposition for our target markets while acting as the bridge between our sales and product teams. You are an expert on our buyer persona and collaborate on creating orchestrated campaigns, sales plays, thought leadership content, and demand generation programs, sharing responsibility for achieving revenue and adoption goals.
Key Responsibilities:
- Lead the company-wide development of product messaging and positioning for all products, solutions and bundles in the Freshservice portfolio, including competitive differentiation across different customer segments.
- Communicate our products' value propositions with the go-to-market teams (Sales, Customer Success, Solutions Engineering) and enable teams with compelling content, tools, and training
- Build and execute winning sales plays and programs to drive new customer acquisition as well as retention and expansion with existing customers. Tailor these plays by use case, by persona, by verticals and by customer segments
- Drive product launches: Oversee the development and execution of launch plans both for new innovations and for enhancements to existing products
- Ensure unified marketing execution by working collaboratively with demand generation, brand, communications, partnerships, and Analyst Relations teams to tell compelling stories that help shape market perception of Freshservice, generate and capture demand and drive revenue across our offerings and across the customer lifecycle.
- Deliver impactful messaging and ensure it shows up consistently on the website, third party events, customer keynotes, marketing campaigns, analyst briefings and in sales collateral
- Drive product & feature adoption: Partner with PMs and marketing to increase conversion through trial, feature discovery, adoption and product revenue
- Understand Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insights
- Build and inspire your team: Develop and grow a best-in-class Product Marketing team - ensure they are set up to succeed and are successful in their roles, regardless of geographic location
- 10+ years of product marketing experience in B2B tech and SaaS, including at least 5+ years of team management experience.
- Experience in leading teams of 15+ FTEs and more, with experience in multi level management (manager of managers)
- Experience in messaging and selling to IT Decision Makers in mid to large enterprises
- Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market strategies and high-profile / large-scale launches.
- Have a customer-obsessed mindset who demonstrates a deep, data-based understanding of the user to advocate effectively for the customer’s needs across the business
- Proven experience developing positioning, messaging, and content for products that serve multiple use cases and personas
- Demonstrated experience with technical products, and can effectively communicate with technical audiences, stakeholders and customers
- Ability to size and prioritize market opportunities and build business cases, analyze competition and build competitive intel and collect and use customer insights using both qualitative and quantitative methods to drive strategic decisions
- Strong analytical skills with the ability to leverage data to inform decisions and measure performance
- Proven track record of building and leading a global product marketing team of individual contributors and managers
- Self-starter with the ability to navigate ambiguity and challenging priorities
- Relevant experience in product messaging to mid-market and enterprise customers globally
- Is comfortable with a dual-site working model between the U.S.and India with ability to travel as needed
The annual base salary range for this position is $242,750 — $327,750 USD.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
