About SugarCRM
From the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission to provide products and services that make the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictability by letting our award-winning CRM platform do the work.
Our diverse group of worldwide employees are united and driven by a shared passion for our mission, culture, and values. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth – check out our recent ‘Great Place to Work’ certification that we are so proud of. Work/life fit and flexibility for our team matters and together we pride ourselves on solving for our customers, always.
If you're ready to grow your career and help organizations grow better and faster, you've come to the right place. Find out more about our SugarCRM careers and how you can become a part of our journey.
The Senior Director, Partner Marketing at SugarCRM will lead the strategy and execution of all partner-related marketing initiatives, aligning closely with the SVP Partners as well as sales and channel teams in region to expand and strengthen our ecosystem of partners.
Instrumental in elevating partner marketing efforts and driving Sugar’s business and partner ecosystem to new heights, you will have a track record of owning the development of marketing programs that drive awareness, engagement, pipeline and revenue through partnerships of different types, and ensure that our partners are equipped to succeed in delivering value to our shared customers.
You Will (Responsibilities):
- Play a pivotal leadership role, managing all aspects of partner marketing. You bring a deep understanding of building integrated partner marketing plans in addition to leading and scaling a high-performance partner marketing team who excel in a fast-paced environment.
- Develop and maintain strong relationships with new and existing partners to ensure alignment and shared goals.
- Work with our strategic and priority partners across the world to build and execute integrated marketing plans tailored to their GTM and our joint value proposition that drive partner-sourced pipeline and revenue.
- Collaborate with strategic technology partners, such as AWS, to amplify joint marketing efforts and maximize SugarCRM’s presence on platforms like the AWS Marketplace. Drive co-marketing initiatives that enhance visibility, pipeline generation, and mutual success.
- Enhance ongoing communication to partners through newsletters, social media, webinars, events and other channels, keeping them informed and engaged with Sugar’s partner value proposition, vision and offerings.
- Own and drive the strategy, planning, and execution of partner marketing development funds (MDF), ensuring effective use of resources to maximize impact and ROI.
- Act as the voice of our partners both internally and externally, championing our Partner vision, mission, and purpose across the organization and in the market.
- Work with partners to develop and distribute customer-facing content such as demos, video reviews and testimonials that showcase their solutions, advocate for SugarCRM and drive mutual benefit.
- Work closely with Sugar’s field, growth and digital marketing teams to ensure a cohesive and integrated approach to partner marketing.
- Define and track KPIs for partner marketing programs to measure program effectiveness and optimize performance, including pipeline contribution, revenue influence, and partner engagement.
- Report on partner marketing performance to executive and senior leadership, providing insights and actionable recommendations.
- Stay updated on B2B SaaS industry and partner marketing trends and developments and use this knowledge to inform your strategies and tactics.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Minimum of 10 years of experience in B2B SaaS marketing in senior leadership roles with 5+ years in a management role focusing on channel, partner and ecosystem marketing.
- Your experience working in the ERP market and with go to market strategies that are industry focused are an advantage (extra brownie points if you come from Manufacturing wholesale and distribution background).
- You are an exceptionally strong and creative partner marketing professional, who can demonstrate past success and strong impact on the business. Your track record speaks for itself.
- You have a bias for action with a willingness to challenge the status quo and drive change.
- Your natural strong executive presence, with the ability to listen, respond, and empathize with partners and customers brings people together to understand needs, identify options, form hypotheses, make decisions, and learn quickly through feedback.
- You understand that leadership in marketing is not just about big ideas; it's about execution. You are hands-on, lead by example and excel at fostering a culture of accountability and continuous learning.
- You are a creative and resourceful problem-solver who excels in fast-paced environments.
- Strong analytical skills and the ability to use data to inform decision-making are in your DNA.
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
· Excellent healthcare package for you and your family
· Savings and Investment – 401(k) match
· Unlimited Paid Time Off
· Paid Parental Leave
· Online Legal Services (Rocket Lawyer)
· Financial Planning Services (Origin)
· Discounted Pet Insurance (Embrace Pet Insurance)
· Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
· Health and Wellness Reimbursement Program
· Travel Discounts
· Educational Resources - Career & Personal Development Program
· Employee Referral Bonus Program
· We are a merit-based company - many opportunities to learn, excel and grow your career!
If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
