Who We Are
Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI). Learn more at www.verve.com.
As the Director of Business Development and Data Partnerships, you will be responsible for leading and actively overseeing all data and addressability-related commercial initiatives within the Verve Group towards the larger company vision of making media better through data. You will play a critical role in defining and executing the data strategy, collaborating closely with cross-functional teams, and ensuring that our data products drive our revenues and meet the highest standards of quality and innovation.
This position can be occupied in New York City in a hybrid set-up or filled remotely in one of the following states: California, Connecticut, Florida, Illinois, Indiana, Massachusetts, Maryland, Minnesota, New Jersey, New York, Tennessee, Texas, and Utah.
What You Will Do
Being the go-to responsible person with regards to data, for direct clients and agencies as well as internal
Enable market-making by understanding and building bespoke solutions for top-tier advertisers and agencies to fulfill their marketing needs
Driving the commercial elements of data-led media sales pitches including taking to market Verve’s multi-layered data propositions across O&O data, behavioral data, and contextual data
Identify market opportunities, user needs, and industry trends to guide product development
Active participation in external forums advocating around the upcoming privacy standards and use of data
Actively propose and structure partnerships across the advertising ecosystem to enable media to become more effective
Own client relations by regularly interacting with key contacts including clients, agencies, and data partners
Market and User Research: Conduct market research, gather user feedback, and analyze data to identify opportunities for product improvements and innovations. Stay informed about competitors and market trends
Cross-functional Collaboration: Collaborate closely with cross-functional teams, including engineering, data science, design, marketing, and sales, to ensure alignment and successful product development and launch
Product Quality and Performance: Set high-quality standards for data products, conduct rigorous testing, and ensure that products meet or exceed performance expectations. Monitor product performance and address any issues promptly
Data Governance: Be fully aware of data governance practices to ensure data quality, security, and compliance with regulatory requirements
Stakeholder Communication: Effectively communicate the value and progress of data products to internal and external stakeholders, including executive leadership and customers
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