The Sr. Director, Marketing will be a dynamic leader responsible for building and executing an end-to-end marketing strategy that amplifies the Hitachi Solutions Americas brand, drives demand generation, and delivers measurable business outcomes. This leader will own the development of comprehensive go-to-market (GTM) strategies in alignment with the company's business goals and in close collaboration with Microsoft’s marketing priorities. The Sr. Director, Marketing will lead all aspects of marketing, including brand management, communications, social media, events, and thought leadership, both internally and externally.
Key Responsibilities:
Marketing Strategy & GTM Development
- Develop and execute an innovative and data-driven go-to-market (GTM) strategy that elevates Hitachi Solutions' position in the marketplace, aligns with Microsoft’s solution priorities, and targets key industries.
- Collaborate closely with sales leadership to ensure marketing strategies are aligned with business goals and that marketing campaigns effectively generate demand and accelerate sales opportunities across the pipeline.
- Lead the creation and deployment of targeted marketing initiatives across all channels, including digital marketing, events, content, email, and social media, to enhance customer engagement and drive measurable growth.
- Ensure the marketing strategy delivers consistent messaging across all channels and platforms, tailoring approaches to specific industries such as retail, financial services, healthcare, and more.
Brand Management & Communications
- Own the development and management of the Hitachi Solutions brand—internally and externally—ensuring a cohesive, powerful presence that resonates with customers, partners (including Microsoft), and employees alike.
- Lead corporate communications, including PR, media relations, internal messaging, and executive communications, ensuring brand consistency across all touchpoints.
- Develop and execute strategies to build awareness of Hitachi Solutions’ thought leadership in key digital transformation areas, including Azure, Dynamics 365, Modern Work, AI, and Security.
Digital & Social Media Marketing
- Lead and grow the company’s presence on social media platforms (LinkedIn, Twitter, YouTube, etc.) to drive engagement, thought leadership, and brand advocacy.
- Craft and implement a social media strategy that maximizes reach and engagement, positioning Hitachi Solutions as a leader in the Microsoft ecosystem and digital transformation space.
- Leverage data-driven insights and analytics to continuously refine the digital and social media strategy, ensuring optimal performance and return on investment (ROI).
Events & Demand Generation
- Oversee the planning, management, and execution of high-impact events—both virtual and in-person—including industry conferences, Microsoft-sponsored events, customer workshops, webinars, and executive roundtables.
- Design and implement demand generation campaigns that build brand awareness, nurture customer relationships, and drive qualified leads into the sales pipeline.
- Own the execution of integrated marketing campaigns that drive customer acquisition and growth, coordinating closely with sales to ensure campaigns meet lead generation and sales conversion objectives.
Partner & Cross-Functional Collaboration
- Work in strategic partnership with Microsoft’s marketing teams to ensure close alignment on co-marketing initiatives, maximizing joint marketing investments, resources, and GTM campaigns.
- Collaborate with internal stakeholders, including sales, product management, and pre-sales, to ensure marketing efforts support business development goals and customer needs.
- Develop close working relationships with executive leadership to ensure marketing priorities are aligned with overall business strategy and objectives.
Customer Insights & Market Research
- Lead efforts to gather customer insights, market research, and competitive analysis to inform the marketing strategy and ensure Hitachi Solutions’ offerings are relevant and compelling to target audiences.
- Stay at the forefront of market trends in cloud technologies, digital transformation, and Microsoft solutions to ensure marketing strategies are cutting-edge and highly targeted.
- Continuously optimize marketing performance through data-driven decision-making, adjusting campaigns based on analytics, customer feedback, and performance metrics.
Leadership & Team Development
- Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, creativity, collaboration, and accountability.
- Provide leadership and guidance in key areas of marketing including communications, digital marketing, content creation, social media management, and public relations.
- Cultivate a mindset of continuous learning and development within the team, encouraging the adoption of new technologies, tools, and methodologies that drive marketing excellence.
Education and Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field (MBA or other advanced degrees preferred).
- 10+ years of experience in marketing leadership roles, with a proven track record of developing and executing successful GTM strategies in a technology-driven environment.
- Deep experience managing multi-channel marketing strategies, demand generation, brand management, social media, and events for B2B enterprises.
- Prior experience in Microsoft-focused marketing and a strong understanding of Microsoft’s solution offerings, including Azure, Dynamics 365, Modern Work, and Security.
Skills
- Strategic Marketing Leadership: Demonstrated ability to craft and execute comprehensive marketing strategies that deliver measurable business results, from brand awareness to demand generation.
- Brand and Communications Expertise: Deep expertise in managing corporate brands and communications strategies across multiple platforms, ensuring consistency and alignment.
- Digital Marketing Mastery: Expertise in creating and executing digital marketing strategies, with a focus on performance-driven results and engagement.
- Sales Collaboration: Proven ability to align marketing efforts with sales teams, driving strong collaboration to maximize sales pipeline growth and conversion.
- Data-Driven Decision Making: Ability to leverage customer insights, analytics, and market research to refine marketing strategies and improve ROI.
- Team Building and Leadership: Strong leadership experience, with a proven track record of building, mentoring, and scaling high-performing marketing teams.
Competencies
- Teamwork
- Impact and Influence
- Client Focus
- Strategic Thinking
- Adaptability
#REMOTE
#LI-BA1
Base Salary Pay Range*: $170,000 to $245,000
*The current applicable Base Salary Pay Range for this role is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills relevant to the role, internal equity, alignment with market data, or other law.
Other Compensation / Benefit Overview
In addition to Base Salary, the successful candidate may be eligible to participate in the following plans / programs, upon satisfying all hiring requirements:
- Bonus Plan
- Medical, Dental and Vision Coverage
- Life Insurance and Disability Programs
- Retirement Savings with Company Match
- Paid Time Off
- Flexible Work Arrangements including Remote Work
We are an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
All your information will be kept confidential according to EEO guidelines
Beware of scams
Our recruiting team may communicate with candidates via our @hitachisolutions.com domain email address and/or via our SmartRecruiters (Applicant Tracking System) [email protected] domain email address regarding your application and interview requests.
All offers will originate from our @hitachisolutions.com domain email address. If you receive an offer or information from someone purporting to be an employee of Hitachi Solutions from any other domain, it may not be legitimate.
