At Deputy, we empower businesses to build thriving workplaces - ones where staff are engaged, customers are served well, businesses are legally compliant, and companies’ profits thrive. Our reach extends across 100+ countries worldwide, serving more than 330,000 workplaces.
Deputy is a global SaaS workforce management company headquartered in Sydney, San Francisco, and London, backed by top investors and recently surpassed $100m in annual recurring revenue. We've helped millions of workers across industries and aim to empower 80% of the global workforce. If you're passionate about improving the world of work, one shift a time, join us at Deputy and help shape the future of hourly employment!
Here at Deputy, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.
The Role
The Senior Director of Demand Generation is responsible for setting the growth strategy and overseeing the execution of lead generation programs and tactics to continue our growth trajectory. By supervising a team of digital marketers who execute our digital paid media, events, direct marketing, referral, paid search, and social, you will drive a key investment and growth lever in the company.
You will work closely with our Sales & Marketing Leaders, Account Executives, Sales Development, Product, and Revenue Operations to achieve our growth goals. This is an excellent opportunity for an experienced marketer to build an integrated global demand generation function that can scale into the future.
The ideal individual is a revenue-driven marketer who knows what it takes to drive a pipeline across segments and regions. The ideal person for this role has built exceptional demand gen functions in the past or has experience with a more advanced program with a track record for hitting targets and driving results. In addition to defining strategy and plans, this person is highly analytical and can dive into data to uncover insights and business trends.
Deputy is a people-first company that centers its mission and values on customers and employees. As a leader, you will serve as a culture-add and mentor. You know what it takes to recruit, train, and develop teams, motivate, enable, and remove obstacles, and partner effectively across the organization at all levels.
Responsibilities
- Set the global digital marketing strategy and execution plans for the prospect journey, including advertising, website, email, etc.
- Drive performance efficiency improvements in digital paid media ads, website conversion, email, remarketing, and documenting the prospect lifecycle journey.
- Bring programs, campaigns, and messaging to life across all digital channels, resonating with our target audience.
- Define a quarterly demand generation plan with key programs for both internal and external third-party options, including digital and events, working closely with our content and events team.
- Drive funnel optimization programs across multiple stakeholders, including lead flow, scoring, nurture, and automation.
- Partner with SDR and Sales leadership to build successful lead flow and follow-up processes.
- Create well-orchestrated nurtures and consistent touchpoints for top, mid, and bottom funnel prospects.
- Meet revenue targets and define the growth plan, channel mix, data & analytics to drive net new and expansion leads across all segments.
- Track performance metrics and budget management on a daily/weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately.
- Provide regular updates and feedback to the Sales and Leadership teams.
- Recommend improvements to the marketing technology stack and tools to drive continual improvement including greater use of automation and personalization.
- Lead the strategy for executing data-driven integrated campaigns in partnership with other marketing teams to reach target audiences and align with strategic market moments to extend reach.
- Grow a team of high-performing marketing leaders and create a data-driven culture and learning environment that encourages continuous improvement in content quality and speed of execution.
- Optimize processes to drive efficiency and productivity, maintaining return on investment balanced against revenue and booking targets.
Requirements
- 10+ years of senior experience in leading demand generation in B2B SaaS.
- 5+ years as a people managerDeep digital marketing expertise across paid media, website design, site conversion, email/lifecycle marketing
- Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications with a strong, demonstrable focus on pipeline/revenue growth and high-quality execution.
- Exceptional execution and prioritization skills to develop practical solutions and lead the day-to-day execution in the trenches.
- Excellent cross-group collaboration and influence skills, with prior success aligning various departments on a common vision and achieving shared goals.
- A people-focused leader with prior experience managing creative and collaborative teams and agencies that support the organization and link to overall business objectives and metrics. Prior experience in change management, unifying functional areas and building new teams.
- Exceptional written and verbal communication skills, and adept at working with cross-functional executive leadership.
- BS/BA degree in Marketing, Business, or related field (MBA highly preferred)
- B2B experience preferred
- Experience with HR or FinTech SaaS a plus
Employee Perks
- Ownership in the company via Share Options
- Company match 401k plan
- Comprehensive health benefits
- Commuter reimbursement program
- Flexible remote-first work policy
- Company wide development and coaching
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
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