HireVue has an exciting opportunity for a Senior Director, Global Demand and Field Marketing. In this role, you will lead our global demand generation and field marketing efforts. Demand Generation includes SEO, PPC, email, social, web and other demand generation activities. Our Field Marketing efforts focus on generating and accelerating new business & customer upsell pipeline, and revenue, via an account based field marketing strategy consisting of multiple channels and tactics. You will lead a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.
In this role you will:
Plan and execute an global account-based, data-driven marketing strategy to drive pipeline generation and acceleration across each region and vertical.
Develop customer-centric experiences that are compelling and unique to break through in a cluttered, virtual world
Establish data-oriented practices to optimize performance of the Demand Generation and Field Marketing teams
Partner with sales and customer success leadership, and marketing leadership team to build a strategy that aligns with the business’s goals and priorities.
Build an integrated marketing plan including, demand generation campaigns, digital marketing, online media, SEO/SEM, web and more.
Establish a strong relationship with sales including building best practices, tools and processes for lead follow up and outbound prospecting for Account Development Managers
Ability to analyze numbers to identify performance and optimize for increased marketing qualified leads
Manage marketing systems and vendor relationships for optimal results
Track funnel analytics and work to improve conversion
Collaborate with supporting marketing functions including the product marketing, creative & communications teams to build and coordinate overall strategy and integrate programs into the buyer
Enable, communicate, and educate the sales team and stakeholders on campaign-related objectives, deadlines, tasks, and KPI performance, and then manage.
Develop messaging & presentations that communicate the value/brand directly to customers through multiple channels.
Manage a team of marketers, helping them build global demand generation and field marketing strategies and programs, as well as supporting their career growth and development
Demonstrable experience in developing efficient strategies and business plans for demand generation and field marketing
Solid understanding of market research and data analysis methods
An outstanding track record partnering and building alliances with sales leaders to drive business
Prior experience of building successful field marketing strategies in partnership with key executive stakeholders.
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Proficient in MS Office and business software (e.g. CRM)
A leader with both creative and analytical capabilities
Outstanding communication (written and verbal) and interpersonal abilities
BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus
All team members at HireVue are expected to embody our core values, which are the H.E.A.R.T. of HireVue. They are: Hero for our Customers, Enjoy the Journey, Always do the Right Thing, Reach Forwards, and Take Action and Go.
This position is a work-from-home role. The individual in this role must be able to work from home in an environment free from distractions, where they can attend virtual video meetings.
HireVue takes security seriously and has measures in place to protect work-related data in a remote setting. Our organization has implemented a BYOD (Bring Your Own Device) policy, HireVue uses Google User Enrollment, which ensures personal apps and data are kept separate from work apps and data should you choose to use your personal device for work purposes. HireVue can manage only the work-related aspects of the device, ensuring privacy for personal data.
Occasional travel required as needed <25%.
Flexible Paid Time Off | Medical, Dental, Vision | 12 Weeks Maternity & Adoption | 401K match
Click Here for US Benefits
HireVue is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other category protected under the law. HireVue is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation. All your information will be kept confidential according to EEO guidelines.
HireVue is NOT currently hiring:
AK, IA, ME, MS, NM or WV.
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