Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.
The Impact of a Sr. Director, Digital Marketing to Coupa:
The digital marketing lead is responsible for the development, execution and standardization of global campaigns and
coupa.com. The role includes team leadership, strategic stewardship, cross-functional team collaboration amd brand management all to improve the appeal and advocacy of the Coupa brand externally and internally.
What you will do:
- This role is both strategic and executional helping cement Coupa’s market position while identifying and nurturing untapped business opportuinities from Stage 0 to Stage 2 through a holistic and optimized brand-to-demand-to-sales marketing experience
- This role would manage Coupa campaign execution and the coupa.com experience through a programmatic development approach considering messaging, campaign strategy, content, customer marketing, partner marketing, website, events, social media, corporate communications, sales enablement, etc.
- The ambition is develop high-quality, high-value communication experience flawlessly, while streamlining excessive cycles that impact creativity, breakthrough, speed-to-value, and cost
- This role will be a persistent driver of continuous improvement, creativity, brand management and integrated program orchestration—from campaigns to the website to the Sales team
- Success will be achieved through effective team leadership, communication, collaboration, expectation setting, strategic guidance, execution and results
- Drive top-of-the-funnel growth through integrated, multi-channel programs—specifically advertising, demand generation, events, content, influencer marketing and brand-building digital experiences
- Develop and maintain a deep understanding of Coupa, including the company’s opportunities and challenges, key leadership championing marketing needs, as well as the operational and financial processes required to complete assisnments
- Maintain a deep understanding of the category, competition, and challenges that affect company success
- Consistently apply brand standards across all marketing communications and audience touchpoints
- Establish executional standard and implement best practices across all areas of marketing
- Maintain service level agreement established with internal constituents requiring marketing support
- Nurture a positive culture and esprit de corps challenging conventional thinking to achieve breakthrough ideas that transform market perceptions and accelerate goal achievement—strategically, executionally, operationally
- Institute a “value creation” and P&L mindset across all planning and execution activities and support program-level financial issues when required
- Measure and monitor program success, always optimizing through trial and ongoing learning
What you will bring to Coupa:
- Well-rounded integrated marketing expertise and creative problem-solving skills—global experience preferred
- Effective and personable demonstrating passion, objectivity, and poise under pressure
- Engaging motivational skills as a presenter, communicator and leader
- Seasoned professional in listening, problem resolution and negotiation skills working with peers and members of the executive team
- Experienced self-starter with highly effective time management, organizational skills, attention to detail including the ability to create, interpret, and execute a budget
- Willingness to travel
- Bachelor’s degree in related field required
- 10+ years of agency or corporate marketing experience leading team member performance
- 5+ years in B2B digital advertising, leveraging paid social, display advertising, CTV, and Google advertising channels while also leading earned and owned digital channels.
- Proficiency in paid B2B social and online advertising, marketing/sales automation and analytics platforms: LinkedIn, Rollworks, Demandbase, Google Ads, Marketo, Salesforce, Tableau, Google Analytics 4, HotJar, ReportGarden, MNTN, etc.
- Proficiency in B2B website development, including SEO, IA/UI/UX, authoring, front- and back-end development (multiple platforms), analytics (GA4, Marketo, SFDC, etc.)
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At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.
At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa
here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.
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