Edelman is a leading global communications marketing firm that partners with the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman’s Amsterdam team of 100+ professionals is a tight-knit, international group of practice experts who thrive on the city’s unique character and creativity. The diverse range of clients includes top international and Dutch companies, and in many cases, Edelman coordinates strategy development and execution of activities not only in the Netherlands, but also across Europe. Since the founding of the Amsterdam office nearly 25 years ago, our capabilities have extended to span the full public relations, communications and marketing spectrum. From creative brand and consumer campaigns to corporate communications and social impact, and from social/digital media to reputation, crisis and issue management, Amsterdam has the practice expertise to lead their clients ahead of their industry competitors. Visit the website to find out more their office at:
https://edelman.amsterdam/ To strengthen our corporate communications team and our ESG communications offering we are looking for an experienced and well-networked corporate communications professional, with at least 8 years of experience in the field of sustainability and impact communications, either in-house or agency-side. Our ideal candidate has deep understanding of the ESG landscape, reporting requirements and frameworks and has experience in translating company ESG policies into meaningful and galvanizing corporate positioning.
Role Profile
The director corporate communications and sustainability leads the development and deployment of corporate sustainability strategies for Dutch and international clients. The media relations specialist helps clients strategize their ESG narrative across all stakeholder groups, to ensure transformation and avoid greenwashing. The role includes advising clients and teams on the right tone of voice and positioning around their material focus areas and objectives, rooted in proof points and company actions. This role is Amsterdam-based, but is closely connected with a team of EMEA sustainability specialists. The role requires close coordination with the whole spectrum of Edelman’s capabilities, including creative, strategy, digital content and social and the client teams.
Key Objectives and Accountabilities
- Leadership of a portfolio of Corporate Communication account teams, overseeing corporate reputation programmes, developing multi-market campaigns and thought leadership
- Identifying potential leads and areas of growth within existing clients as well as broader opportunities from a prospecting perspective
- Counselling clients confidently and maturely on communications and marketing, including PR, digital, social and content creation
- Overseeing client programmes and driving creative campaigns
- Writing PR proposals and other strategic communications materials to grow existing accounts
- Leading new business pitches including developing RFI/RFP proposals and formal pitch meetings
- Taking responsibility for a portfolio of accounts and managing teams, developing junior team members, and line management responsibilities
- Directing media engagement strategy for clients and coaching teams to activate and deliver coverage, leading from the front
- Full responsibility for overall financial management – forecasting, hours allocation for team members, project & plan budgeting, managing servicing levels
- Supporting and developing Edelman’s IP and marketing initiatives, helping to develop our position in the market and maximizing the role of the Edelman Trust Barometer for existing and potential clients
- Advise a range of clients, across all sectors, on matters relating to sustainability, ESG, impact communications and corporate responsibility
- Demonstrates empathy for clients – understands clients’ mindset, challenges (personal, professional, internal and external) and barriers to success and takes appropriate action
- Balances the needs of the client and the needs of the firm with grace and understanding
Role Requirements
- A background in corporate PR/reputation management for Dutch and international businesses
- An understanding of how Corporate Reputation intersects with other communications disciplines, including Public Affairs, Financial and Consumer
- Experience in handling complex client issues and an ability to provide senior clients with clear, confident, and well-informed strategic counsel under pressure
- In-depth understanding of sustainability, its importance to businesses and how they operate
- At least 8 years of relevant experience in the field of sustainability or ESG communications at another agency or in-house.
- Proven track record of successful and impactful earned campaigns
- Strong commercial awareness and negotiation skills, with an ability to deliver a project against budget and deliver results
- A track record of handling complex stakeholders with ability to influence decisions
- Capability to think and apply solutions quickly
- Strong communications skills, verbal and written
- Experience of multi-market coordination, working within integrated teams and across practices
- Creative, ambitious, entrepreneurial with good initiative, strong organization and attention to detail
- Team player
Sector experience
- Experience in the FMCG or packaging industry
- Experience in the Energy or energy intensive industry sector
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
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