Daniel J Edelman Holdings is hiring a

Senior Director, Brand Strategy

New York, United States
Full-Time
UEG is an award-winning global agency that specializes in making brands famous. We create breakthrough marketing campaigns by partnering brands with the people, places and platforms that shape pop-culture. Our business specializes in the entertainment, sports, and lifestyle space and provides a full suite of services that include celebrity and influencer programming, music-film-tv/digital-sports partnerships, communications, branded content, and experiential.  

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports, and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is an environment where we combine true passion for culture with the innate desire to create industry-changing work for our clients. 

The Sr. Director, Brand Strategy should be comfortable writing and delivering presentations and be comfortable serving as a bridge between research and creative teams, high-profile influencer campaigns, social media and experiential programming. The overarching ask will be to help inform creative output through research and development of consumer insights and strategically-based brand/product/service narratives. This role will sit at the intersection of creative and strategy, with the opportunity to focus on a portfolio of high-profile pop-culture brands. 

RESPONSIBILITIES:

  • Lead development of comms plans, campaign rollouts, creative ecosystems, and customer journeys 
  • Mine qualitative research for consumer-based/cultural insights that enhance the creative product  
  • Identify bespoke cultural moments that are ripe and ownable for brand activation 
  • Lead authorship of campaign talent filters and casting recommendations  
  • Partner with creative teams on out-the-box extension tactics to support big idea platforms 
  • Understand cultural nuances to ensure minimizing risk 
  • Ensure deliverables meet the client needs 
  • Lead discussions with creative partners to ensure materials are clear, concise and persuasive to help bring the program strategy to life 
  • Partner with account and strategy teams to build case studies and contribute to award show submissions  
  • Be passionate about, and fluent in various cultures and sub cultures, as well as the people and brands that create thosecultures 
  • Set direction and lead ideation of on-brand, forward thinking creative solutions in comms plans and integrated marketing. 
  • Passion for diving deep into research and data to unearth actionable insights that propel the creative.  
  • Subscribe to a constant plan of refinements and updates as new tech, media and consumer insights arise 
  • Communicate strategic narratives through engaging storylines and presentations 

QUALIFICATIONS:

  • Ability to bridge the strategic and creative process, from assignment brief through activation at all stages of campaign lifecycles  
  • Excellent written and presentation skills 
  • Experienced with client interactions 
  • Ability to articulate smart and sometimes complex solutions in a straightforward and compelling manner to existing and prospective clients alike 
  • Generate original ideas for creative platforms that inspire and guide creative execution 
  • Have excellent time management, organization and prioritization skills.  
  • Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work. 
  • The ability to quickly and effectively adapt to changing needs and expectations. 
  • Minimum 5-7 years experience in a strategic position in a culture and creative driven agency or brand environment 

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