UEG is an award-winning global agency that specializes in making brands famous. We create breakthrough marketing campaigns by partnering brands with the people, places and platforms that shape pop-culture. Our business specializes in the entertainment, sports, and lifestyle space and provides a full suite of services that include celebrity and influencer programming, music-film-tv/digital-sports partnerships, communications, branded content, and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports, and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is an environment where we combine true passion for culture with the innate desire to create industry-changing work for our clients.
The Sr. Director, Brand Strategy should be comfortable writing and delivering presentations and be comfortable serving as a bridge between research and creative teams, high-profile influencer campaigns, social media and experiential programming. The overarching ask will be to help inform creative output through research and development of consumer insights and strategically-based brand/product/service narratives. This role will sit at the intersection of creative and strategy, with the opportunity to focus on a portfolio of high-profile pop-culture brands.
RESPONSIBILITIES:
- Lead development of comms plans, campaign rollouts, creative ecosystems, and customer journeys
- Mine qualitative research for consumer-based/cultural insights that enhance the creative product
- Identify bespoke cultural moments that are ripe and ownable for brand activation
- Lead authorship of campaign talent filters and casting recommendations
- Partner with creative teams on out-the-box extension tactics to support big idea platforms
- Understand cultural nuances to ensure minimizing risk
- Ensure deliverables meet the client needs
- Lead discussions with creative partners to ensure materials are clear, concise and persuasive to help bring the program strategy to life
- Partner with account and strategy teams to build case studies and contribute to award show submissions
- Be passionate about, and fluent in various cultures and sub cultures, as well as the people and brands that create thosecultures
- Set direction and lead ideation of on-brand, forward thinking creative solutions in comms plans and integrated marketing.
- Passion for diving deep into research and data to unearth actionable insights that propel the creative.
- Subscribe to a constant plan of refinements and updates as new tech, media and consumer insights arise
- Communicate strategic narratives through engaging storylines and presentations
QUALIFICATIONS:
- Ability to bridge the strategic and creative process, from assignment brief through activation at all stages of campaign lifecycles
- Excellent written and presentation skills
- Experienced with client interactions
- Ability to articulate smart and sometimes complex solutions in a straightforward and compelling manner to existing and prospective clients alike
- Generate original ideas for creative platforms that inspire and guide creative execution
- Have excellent time management, organization and prioritization skills.
- Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work.
- The ability to quickly and effectively adapt to changing needs and expectations.
- Minimum 5-7 years experience in a strategic position in a culture and creative driven agency or brand environment
