Senior Director, Brand Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As a Senior Director, Brand Marketing, you drive the brand marketing strategy for our growing suite of products and fintech services. You are an experienced marketing leader in managing teams responsible for customer strategy, multi-brand strategy, market positioning, brand identity, and creative assets. You effortlessly provide vision and direction to senior leadership while translating plans into focused and manageable goals to your direct team. You think big picture, and have a proven track record for driving high impact brand marketing strategies. 

You lead an excellent team to effectively deliver customer and business value. You coach and develop the careers of your direct reports as they hone their craft. You collaborate cross-functionally and cross-culturally to develop strong, trusting connections with stakeholders, uphold and exemplify our company values, and shape the culture within your area. 

We are a data-driven and growth-focused function bringing marketing, analytics, user insights, and experimentation together to develop and optimize the marketing strategy to drive business growth. Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:  

• Lead brand marketing team to create and shape a multi-brand strategy to optimize our portfolio of brands, features and services including evaluating existing naming, iconography, brand design elements, voice/tone 
• Manage in-house creative team responsible for design, video and copywriting
• Gain in-depth knowledge of our customers and their needs through qualitative and quantitative market research, direct feedback from customers, and collaboration with sales, customers success, product and fintech teams
• Lead strategy to drive brand awareness and increase market share
• Develop brand positioning, key messaging, and messaging framework 
• Drive strategy to differentiate our messaging and positioning from the competition
• Build framework to develop messaging for product releases and go-to-market campaigns
• Align marketing assets with our voice, tone & brand guidelines (sales collateral, one-sheets, banners, landing pages, emails, scripts, videos)
• Build brand strategies for cross-channel marketing campaigns
• Deliver key top-line business objectives, including increasing sales, revenue growth, and customer retention

Qualifications: 

• 10-15+ years of experience in brand marketing
• Bachelor’s or advanced degree in business, marketing, a related field, or equivalent work experience
• SaaS experience
• Experience working in a high- growth start up strongly preferred 
• What will help you succeed in this role:
  • Inspire, motivate, and advocate for team members by serving as a spokesperson and key leader
  • Uphold our values and principles
  • Strong analytical skills
  • High level of curiosity
  • Problem solving
  • Self-motivated and takes initiative
  • Positive and upbeat demeanor

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes BuildBook, construction management software for builders and remodelers, and CONQUER, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $142,000-$168,000 plus bonus. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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