WHO WE ARE:
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
The Sr. Director, Analytics is responsible for tactical execution of marketing science capabilities and deliverables across RAPP client initiatives, from alignment to client objectives to test design to measurable outcomes and attribution methodology that builds a business case through results and ROI. Ideally, this person will also have experience and familiarity with data modeling, audience segmentation, digital and traditional media channels/publishers/platforms, tracking architecture, tag management, conventions and taxonomies, and martech platforms.
Primary responsibility areas are focused around spearheading insights generation in support of strategic planning across CRM campaigns, paid digital media, and site/web landing page. This role requires candidates to have a strong drive towards data-based actionable insights for on-going optimization based on email/media performance, site engagement, customer behavioral conversion proxy signals, campaign results, audience/segmentation strategis, and testing across the end-to-end full funnel user journey.
Additionally, this position will require managing cross-discipline collaboration and supporting buy-in alignments across agency partners and clients (as necessary). This would include intiatives focused on test & learn, reporting analytics, data science workstreams (including data modeling and advanced statistical methods), analytics enablement workstreams (providing consultation around technical solutions to fulfill tracking and analytics implementation goals), and transformation and innovation workstreams towards marketing and marketing science capabilities.
The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator- highly motivated while being highly precise and willing to roll up their sleeves to do the work itself as needed. The candidate is able to define data, decisioning and measurement strategies as well as supporting data-driven decision-making across client groups.
Lastly, this role will require balancing team leadership and managerial responsibilities.
YOUR RESPONSIBILITIES:
REQUIRED SKILLS:
DESIRABLE (but not required):
Our hybrid work model:
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $160,000 - $175,000. This range is specific to Los Angeles and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
