Freshworks is looking for a collaborative and driven strategist and communicator to join our product marketing team to lead industry Analyst Relations.
As the Sr. Director of AR, you will lead all key areas of the analyst relations program. This leader will be responsible for establishing and managing tangible AR objectives, driving program strategy, leading Freshworks’ participation in select analyst evaluations, and driving quality inbound and outbound conversations with analysts. Reporting to the VP, Product Marketing, you will work closely with key stakeholders across the company to execute our AR strategy and nurture Freshworks’ relationships with the industry analyst community.
AR is a strategic and highly-visible function at our company, and we’re looking for a motivated candidate who will make an impact immediately and ultimately further our team’s vision as the leader of customer and employee engagement software.
Responsibilities:
- Develop and implement a strategic analyst relations plan that aligns with the company's overall marketing and business objectives.
- Build and maintain deep relationships with top-tier industry analysts from firms such as Gartner, Forrester, IDC, and others
- Drive analyst awareness of Freshworks’ offerings, own key analyst relationships, and expand analysts’ understanding of company strategy and worldview, customer stories, and products
- Serve as the primary point of contact for all analyst interactions, ensuring timely and accurate communication.
- Serve as a trusted partner internally, providing detailed preparation and insightful feedback to product management, marketing, executives and Freshworks’ spokespeople
- Drive inclusion and favorable outcomes in relevant analyst reports, including Magic Quadrants, Waves, MarketScapes, and other industry assessments.
- Leverage analyst insights and feedback to influence product development, positioning, and go-to-market strategies.
- Review analyst research in Freshworks’ categories and adjacent product areas to surface recommendations to our strategy, corporate development, and leadership teams
- Speak with analysts and read research to identify new trends and emerging market categories
- Serve as the primary point of contact for all analyst interactions, ensuring timely and accurate communication.
- Manage and prioritize inbound analyst requests, including participation in ranking reports, research briefings and customer references in select coverage areas
- Lead strategic dialogues between Freshworks and analysts, including your own 1:1 discussions with analysts, inquiries with Freshworks’ spokespeople to gain analyst insights, and outbound updates
- Prepare and deliver compelling presentations, briefing documents, and other materials to effectively communicate the company’s vision, strategy, and product offerings to analysts.
- Drive alignment with communications, product marketing, content marketing, and demand generation counterparts on cross-functional efforts such as product news releases, blog posts, company events, and campaigns
- Organize and host analyst days, webinars and other events to showcase the company’s thought leadership and innovation
- Consume and summarize key analyst research, presentations, and events for internal distribution. Maintain an internal communications channel.
- Manage a team of Analyst Relations managers/specialists to provide business coverage at scale
- 10~ years experience in B2B tech, specifically analyst relations, communications or a related role, including the management of major analyst evaluations
- Proven track record of successfully managing relationships with top-tier industry analysts.
- Technical acumen and demonstrated ability to understand complex products and functionality
- Fluency in strategic concepts and the ability to translate business objectives into AR goals.
- Excellent interpersonal and communication skills — both written and verbal
- Proven competence in project management, experience with reporting, and exceptional attention to detail
- People management experience of 2-5 years desired
- Demonstrated organizational skills, as well as the ability to adapt to new conditions, assignments, and deadlines
- Ability to collaborate effectively with a variety of team members across different functions
- Bachelor’s degree, preferably in communications, marketing, or another relevant area of study
- Please note this is a hybrid role that requires an in-office presence 3 days / week (Tue-Thur).
The annual base salary range for this position is $227,800 — $370,100 USD.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
