Senior Digital Strategist

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

ROLES

Through a strong understanding of social and digital platforms, the Strategist takes an active role in all aspects of a social and/or digital project—identifying brand’s challenges, running intelligence audit, providing competitive benchmark, forming recommendation, building architecture of programs and channels, defining audience segmentation and data-driven strategy, enabling personalization at scale, facilitating social-first creative production, integrating a commerce approach when relevant, drafting the budget, defining the drivers of performance and the KPI framework.   

Strategists are experts in understanding how social platforms can be leveraged either as a broadcast media, either as narrowcast in designing engaging experience through insights, technologies, and expertise, with a constant test and learn approach.   

Given the recent evolution of digital commerce, Strategist should be able to create distribution plans allowing to drive growth through social and digital platforms. 

She/He works closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics. 

RESPONSIBILITIES 

Her/His main responsibilities are: 

• Strategist translates business objectives into social/digital media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, …). 
• She/He analyzes available insights and define overall Strategy in terms of Distribution and Amplification. This may include competitive analysis. She/He selects Platform and define role and objective of each one in the global plan.  
• She/He defines content amplification principles including segmentation and contextualization approach. 
• She/He maps all distribution segments per platform and associate budget needed based on KPI/objectives.  
• She/He defines how social platforms can be efficient drivers of conversion for advertisers across their whole commerce ecosystem (D2C, marketplaces, Social Commerce) 
• She/He recommends the formats and placements to be leveraged based on the objective(s) of the campaign taking into consideration the budget limitation. 
• She/He defines the right advertising pressure to put in place to achieve the goals taking into consideration the budget limitation. 
• She/He defines the general media orchestration strategy including re-engagement principles all along the conversion funnel (if any), across Paid, Shared, Owned, and Earned channels.
• She/He also defines the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases.  
• She/He integrates A/B testing and messaging matrix based on multiple targeting in the strategic recommendation. 
• She/He is responsible of evaluation of execution resources needed and of drafting budget.   
• She/He helps with new business pitches when needed. 
• She/He develops content for client workshops.  

REQUIREMENTS 

The ideal candidate for Context Planning would have the following background: 

• At least 5 years of experience in social and/or digital campaign management, media strategy or strategic planning.  
• Strategically strong. Understands the client’s business and can connect business challenges and social/digital strategy/tactics. 
• Advanced Commerce background is a plus factor.  
• Expert in understanding of social/digital media and established understanding of the wider digital communications landscape. 
• Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues. 
• Research skills, with the ability to generate data-based insights to weave into the strategy process. 
• Ability to work effectively, proactively, and seamlessly amongst an integrated agency team  
• Superior communication, organizational, and time management skills. 
• Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment. 
• Eye for innovation and the next emerging platform or partner to consider as part of a social/digital strategy results. 
• Candidate must have data analytical skills. Preferably someone who can build detailed business case/ROI modeling. 
• Very good level of English. 

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

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