Lead and execute strategic marketing projects in B2B segment (doctors) across different channels with the goal of audience building, development, conversion.
Design, execute and optimize an amazing Inbound strategy for our B2B segment, exploit our own database in order to generate marketing qualified leads in all stages of the lifecycle.
Monitore and analyze qualitative and quantitative data your campaigns bring new leads and how to turns them into customers.
Execute and monitoring Email Marketing campaigns, design and implement Automation flows to deliver a great experience to potential customers while generating great leads for our sales force and be able to make up accurate optimization decisions.
Coordinate and execute one-shot nurturing campaigns
Support and implement a content marketing strategy, focused on attracting, engaging & education of our future and current customers in all stages of the journey.
Own the results of your campaigns working in cooperation with our performance, content, events and sales team.
Collaborate with Global team to deliver projects on time and across countries.
Requirements:
3+ years of relevant experience in digital marketing with extraordinary achievements
Knows how to execute an inbound marketing strategy focused on growth
Used to design and implement high quality marketing campaigns at a very high pace
Project management skills with different stakeholders (content, sales, social media manager...)
Experience executing email marketing campaigns to nurture leads
High level of proactivity and ownership
Knows how to execute a marketing strategy (plan channels, investment and execution).
English level high enough to communicate in an international environment.
Proven experience in B2B
Hubspot, Salesforce (CRM)
Agency experience is an advantage
Capability to meet deadlines and work with KPIs
Cross-cultural communication skills and adaptive thinking
At least 2 year of experience in Inbound Marketing or LG departments
Hybrid work (50% remote)
An attractive stock option plan
An international environment and, as a consequence, the chance to work with other colleagues from our offices in Warsaw, Barcelona, Istanbul, Brazil and Mexico City
Focus on results, not tasks - Just because you are doing a lot, does not mean that you get a lot done. We measure our impact, not work done.
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