AirDNA began with a big dream in a balmy California garage in 2015. Since then, the technology startup has grown into the leading provider of data and business intelligence for the billion-dollar travel and vacation rental industry—with offices in Denver and Barcelona. Our self-serve platform eliminates guesswork and equips Airbnb hosts with smart and competitive insights needed to succeed in the ever-evolving short-term rental landscape. We also arm enterprise clients with customized reports and in-depth dashboards to ensure they can scale and invest strategically. These customers include hundreds of top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations around the world. We track the daily performance of over 10 million Airbnb and Vrbo properties across 120,000 global markets. We also collect data from over a million partner properties. This marriage of scraped and source data, enhanced by our proprietary algorithms, makes our solutions the most accurate and comprehensive in the world. We’re firm believers that data isn’t the destination; it’s the starting point. The launchpad. The bedrock for any future-forward business.
The AirDNA Team:
At AirDNA, we’re a team of data enthusiasts on a mission to empower our customers to smartly grow their businesses. And we’re on the hunt for a team leader who can take an agile approach to help us build sophisticated and scalable acquisition strategies. In short: Life is never boring here. And we genuinely live and breathe our company values: Happy, Hungry and Honest. People who are ready to exemplify these values are especially encouraged to apply. We invite you to apply even if you are unsure about whether you meet every single requirement in this posting. We carefully consider every application, not just those that check off all the boxes.
The Role:
As a core driver of our growth engine the Senior Digital Marketing Manager will report to the Senior Director of Growth Marketing. Their primary mission is to acquire new customers, create product demand, and drive revenue for our B2C and B2B business lines. They will use their expertise in daily campaign execution and optimizations, testing, and reporting to drive our acquisition success through paid search, social, programmatic and other channels/platforms.
Here's what you'll get to do:
- Identify and execute specific channel strategies across the paid ecosystem with the goal of reaching target revenue driving goals across both B2B and B2C business lines.
- Execute large-scale paid search (PPC) campaigns in Google Ads (including Youtube, GDN, Gmail, and Search) and Bing (Search and Display).
- Optimize performance of SEM campaigns, including account structure optimization, bid strategy, ad copy, keyword expansion, creative, landing page optimization CRO, and account experimentation to test new tactics
- Management of our paid marketing strategies in other channels (including LinkedIn, Instagram/Facebook Ads, TikTok, programmatic, endemic, etc.)
- Measure our paid marketing using platform-specific dashboards, Google Analytics, Google Ads, Meta, HubSpot, Domo and Amplitude.
- Utilize audience segmentation to increase awareness and growth in target segments and drive performance gains across channels.
- Establish consistent KPIs and reporting cadence to share with leadership.
- Own budgeting and ROI projections for all paid media channels.
Here's what you'll need to be successful:
- A strong understanding and demonstrated expertise in the areas of campaign strategy, management, and analytics.
- Experience in both B2C and B2B marketing.
- A proven track record managing SEM and digital advertising.
- Capable of formulating budgets, projecting outcomes, and defining Key Performance Indicators (KPIs) for programs.
- Comfortable working with product marketing to ensure consistency of messaging in demand generation campaigns.
- Passion for staying updated on demand generation best practices and implementing efficient processes.
Here's what you can expect from us:
- Competitive cash compensation and benefits, the salary range for this position is $125,000 - $140,000 per year.
- Colorado Salary Statement: The salary range displayed is specifically for those potentially hired who will work or reside in the state of Colorado if selected for this role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications.
Benefits include:
- Medical, dental, and vision packages to meet your needs
- Unlimited vacation policy; take time when you need it
- Eligible for Company’s annual discretionary bonus program
- 401K with employer match up to 4%
- Commuter/RTD benefit
- Quarterly team outings
- Continuing education stipend
- In-office lunch three days a week
- We have a great office located just a few blocks away from Union Station in the heart of Denver’s historic LoDo neighborhood–high ceilings, exposed brick, a fully stocked kitchen (snacks, espresso, etc.), and plenty of meeting rooms and brainstorming nooks.
- 16 weeks of paid parental leave
- New MacBooks for employees
- Pet-friendly!
AirDNA seeks to attract the best-qualified candidates who support the mission, vision and values of the company and those who respect and promote excellence through diversity. We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, creed, religion, sex, age, national origin, citizenship, sexual orientation, gender identity and expression, physical or mental disability, marital, familial or parental status, genetic information, military status, veteran status or any other legally protected classification. The company complies with all applicable state and local laws governing nondiscrimination in employment and prohibits unlawful harassment based on any of the aforementioned protected classes at every location in which the company operates. This applies to all terms, conditions and privileges of employment including but not limited to: hiring, assessments, probation, placement, benefits, promotion, demotion, termination, layoff, recall, transfer, leave of absence, compensation, training and development, social and recreational programs, education assistance and retirement.
We are committed to making our application process and workplace accessible for individuals with disabilities. Upon request, AirDNA will reasonably accommodate applicants so they can participate in the application process unless doing so would create an undue hardship to AirDNA or a threat to these individuals, others in the workplace or the company as a whole. To request accommodation, please email
[email protected]. Please allow for 24 hours to process your request.
