Senior Digital & Customer Analyst
Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs.
Our BI & Data Mission: We are a highly creative, energetic and results-oriented team that owns data and analytics delivery for the entire organization. This starts from data ingestion to corporate dashboards and includes data analytics to drive actions. We are passionate about understanding customer needs, motivations, and behavior and enjoys discovering insights that help us deliver better outcomes like revenue growth, better customer experience, customer engagement and customer retention
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Why this role matters:
This role on the Digital & Customer Analytics team at Vonage will be responsible for creating actionable business insights and ensuring data integrity for advertising purposes. You will create opportunities to deliver business value through your expertise in digital analytics.
What you will do:
- Support demand generation stakeholders with new reporting and 3rd party tracking requests.
- Implement new vendor tracking and Adobe Analytics/Customer Journey Analytics tracking via Adobe Launch tag manager.
- Understand key aspects of variable mapping, tags, server call types, cookies, Link Tracking, dataLayers, HTML & packet sniffing, identity management.
- Develop and maintain dashboards and reports that drive actionable insights for the marketing team in both Adobe Analytics and Tableau.
- Ensure the integrity and accuracy of data in web analytics tools by continually monitoring implementation. Develop automation scripts to check for data outages.
- Complete user acceptance tests (QA and reporting confirmation) of new & modified implementation plans and/or products.
- Conduct Ad-Hoc analysis and generate reports as needed for QAing implementations in Adobe Analytics, Snowflake and/or Tableau.
- Keep up to date with changes in web analytics technology and how they affect our implementation and data.
- Keep up to date with GDPR and privacy regulations and make necessary updates to web analytics tracking and cookie categorizations to support accuracy and legal compliance.
- Exhibit strong analytical, project management, and communication skills.
What you will bring:
Required
- Have working knowledge of Adobe Launch, Adobe Analytics, Adobe Target, and Adobe Customer Journey Analytics and advertising platforms (Google, Facebook, LinkedIn, Epsilon).
- Ability to quickly master tracking implementations of new third-party vendors and ad-tech such as 6thSense, Facebook, Google, LinkedIn, Adobe Target, etc.
- Ability to quickly analyze and build reports in Adobe Analytics, and Tableau.
- Experience with querying and analyzing hit level Adobe Analytics and granular customer level data.
Desirable
- Proficient in JavaScript and SQL.
- Can work independently across all areas of the full development lifecycle for implementing web analytics using JavaScript or Web SDK and tag managers.
- Experience with DataLayer development with and without tag management solutions.
- 7+ years of prior implementation experience with Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch, Tealium, Snowplow or similar web analytics tools.
- Maintain integration with One Trust to deploy tags based on visitor’s consent.
- Candidates should be flexible / willing to work within an AGILE development framework across multiple different development teams across the organization.
- Strong interpersonal skills with the ability to clearly communicate information – both written and verbal – to business and technical stakeholders.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
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