Critical Mass is hiring a

Senior Designer, Email

Calgary, Canada

As a Senior Designer, you will work with the marketing team to integrate email campaigns into broader user experience strategies and digital marketing as a whole. You’ll be working closely and collaborating with the creative, technology, and marketing teams. You understand brand principles and style guideline and appreciate an exceptional systematic design rational.


You will:

  • Lead the design and development of a range of marketing and transactional email communications, ensuring consistency with brand standards and maintaining high standards for typography, layout, and overall design quality.
  • Collaborate with marketing teams to integrate email campaigns into broader digital marketing or user experience strategies.
  • Present design work and concepts to stakeholders, including creative, marketing, and development teams.
  • Maintain and enforce a rigorous level of pixel perfection in all email communications
  • Work within an established design system, ensuring all designs meet existing guidelines and standards.
  • Partner with copywriters to ensure a unified design aesthetic and tone of voice across all email communications.

You have:

  • Proven experience as a senior-level designer, with focus on email design and development.
  • Expertise in email design best practices, including responsive design and accessibility standards.
  • An eye for selecting and curating photography to fit and amplify the creative messaging strategy.
  • Proficiency in design tools such as Figma and Adobe Creative Suite.
  • Strong understanding of typography and brand standards, with a keen eye for detail
  • Excellent communication and presentation skills, able to convey design concepts to diverse stakeholders.
  • Experience collaborating with cross-functional teams, including copywriters, marketers, and developers.
  • Ability to work independently and manage multiple projects simultaneously, ensuring deadlines are met.
  • Strong problem-solving skills and a proactive approach to improving email design and functionality.

 The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

  • Strengthen opportunity for continuous learning
  • Improve collaboration and team relationships.
  • Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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