Senior Design Researcher
Full time, Hybrid (4 DAYS A WEEK IN OFFICE)
At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in online grocery, beauty, pharmacy, and apparel, and we’reonly just getting started. We put our customer at the center of everything that we do, and we rely on research and data to understand their needs.
The impact you'll make
As a Senior Design Researcher, you will be joining a mixed-methods research team for a 12 month contract. Our mandate is to share triangulated insights that advocate for our customers’ experiences across Canada. In this role, you will lead end-to-end qualitative research studies across the Customer Journey. You’llalsoidentifywhen data from secondary research, our voice of customer program, analytics, or collaboration with other research teams can be sourced to tell the story. In collaboration with Design, Product and the Business, the insightsand recommendations you deliver will inform product roadmaps and long termstrategy.
What you'll do
- Lead mixed method research projects from end-to-end: frame research questions, design and select methodologies, conduct fieldwork and synthesis
- Select methods from a broad range of research tools. For example: interviews, ethnography, secondary research, diary studies, surveys, usability tests, remote research methods, co-creation
- Run the continuous discovery program: support the Research team, Product Managers and Designers in running regular customer interviews
- Consult on evaluative studies: support Designers in running design evaluation research and applying insights to the design thinking process
- Drive action from insights: build relationships with key stakeholders ranging from designers to product managers to marketers; presenting your research in a variety of compelling artifacts/mediums (including immersion sessions, presentations, workshops).
- Contribute to building our research practice: streamline, develop and document new processes, educational content and continually learn about new approaches in our industry
- Support research prioritization: work alongside the Research Lead to identify upcoming initiatives
Does this sound like you?
- 5+ years of experience designing, conducting and integrating user research into product strategy and product design decisions. Ideally you bring experience in a mixed-methods practice, or as a minimum a deep understanding of qualitative and general understanding quantitative disciplines
- Demonstrated technical understanding of the strengths of different research methods in order to address a broad range of needs along with an understanding of design research theory and tools
- Experience working with a product-led, digital organisation – with evidence of how your research has integrated into product development processes and frameworks
- Experience prioritizing between multiple projects and making decisions about approaches with pragmatism, for example where you only have time for “just enough research”
- You are curious and collaborative, and identify who you should partner with and ensure you actively bring your partners on your journey
- Knowledge of user-centered design methods
- A university degree in an analytical discipline or a human-centered discipline (Psychology, Sociology, Anthropology, Human Computer Interaction, Interaction or Experience Design)
