Senior Demand Generation Marketing Manager

Responsibilities:

• Plan, Develop, and Execute Multi-Channel Campaigns: Create and implement data-driven demand generation strategies to drive qualified leads and support pipeline growth, aligning with business goals and key customer segments.
• Collaborate with Product Marketing: Ensure campaign messaging aligns with product features and benefits, working closely with the product marketing team to maintain consistency and effectiveness.
• Partner with Content Team: Work with the content team to create and distribute high-quality marketing assets that support demand generation and campaign efforts.
• Team Collaboration: Align marketing activities with sales and marketing goals, providing tools, resources, and strategies to optimize lead conversion and support sales objectives.
• Event Planning and Execution: Lead the planning, promotion, and execution of company-hosted events, webinars, and industry conferences, ensuring alignment with business objectives.
• Manage Event Logistics: Oversee event logistics, including vendor relationships, venue selection, booth design, registration pages, and budget management to ensure successful event execution.
• Post-Event Follow-Up: Develop and implement post-event strategies to nurture leads and convert event attendees into customers, ensuring alignment with overall demand generation efforts.
• Utilize Marketing Automation and CRM Tools: Use marketing automation tools and CRM systems to nurture leads through the funnel, track performance metrics, and optimize marketing efforts.
• Monitor and Report on Campaign Performance: Track and analyze key performance indicators (KPIs) for demand generation, campaigns, and events, providing regular reports and insights to senior management.
• Continuous Improvement through Data-Driven Insights: Use performance data to inform and optimize future marketing strategies, ensuring continuous improvement in marketing effectiveness and alignment with business objectives.

Qualifications:

• Bachelor’s Degree in Marketing, Business, or a Related Field
• 5+ Years of Experience in B2B Marketing: Preferably in the SaaS or tech industry, but not necessarily a hard requirement, allowing for broader applicability of the candidate's experience.
• Experience in Demand Generation and Event Marketing: Demonstrated experience in executing marketing campaigns and coordinating events, with an emphasis on supporting roles rather than leading entire initiatives.
• Basic Analytical Skills: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Good Project Management and Organizational Skills: Ability to manage smaller projects or assist in larger ones, with some experience in handling multiple tasks simultaneously.
• Strong Communication and Interpersonal Skills: Ability to collaborate effectively within teams and across departments, with a focus on learning and growth in this area.
• Creative Thinker with a Willingness to Learn: A passion for marketing and a desire to innovate, with the understanding that more complex, strategic thinking will develop over time.
• Ability to Work Independently and in a Team: Can handle tasks with guidance and thrives in a supportive, dynamic environment where they can continue to develop their skills.