The Role
We are seeking a highly analytical and detail-oriented Senior eCommerce Data Analyst to join our team. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; creating reports and dashboards to extract intelligence and expand self-service capabilities; and presenting data insights to business partners to drive decisions.
This is a hybrid position and requires onsite work at our Chicago HQ Office.
Responsibilities
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Research: Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry.
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Data Analysis: Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges.
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Performance Reporting: Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders.
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A/B Testing: Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences.
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Conversion Rate Optimization: Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes.
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Collaboration: Partner with cross functional teams to translate data insights into actional strategies for optimizing product pages, marketing campaigns, and conversion rates.
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Customer Segmentation: Analyze customer data to identify high-value segments and develop targeted marketing strategies.
Qualifications
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Ecommerce Experience: 3+ years of experience in ecommerce analysis or a related field. B2C preferred.
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Bachelor's Degree: in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferred
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Communication Skills: Excellent communication and presentation skills.
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Analytical Skills: Proven analytical skills and experience working with large datasets.
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Programming Skills: Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R)
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Technical Skills: Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands on experience with Mixpanel is a bonus.
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Certifications: Google Analytics certification or similar preferred
Additional Requirements
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Must pass any and all required background checks
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Must be and remain compliant with all legal or company regulations for working in the industry
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Must be a minimum of 21 years of age
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