As a Senior Customer & Market Insights Analyst, you will be instrumental in providing actionable insights that inform our US market strategy and commercialization efforts. You will analyze complex data from multiple sources, generate actionable insights, and collaborate with cross-functional teams to guide decision-making processes that impact our portfolio, spanning all franchises. You have a track-record in conducting in-depth market research, partnering with external vendors, you are a data-driven storyteller that turns findings into intelligence for your stakeholders, you lead complex and cross-functional projects, to ultimately drive business impact. You will shape the Customer & Market insights practice by sharing what good looks like, engaging, and influencing stakeholders and upskilling junior team members.
Primary Duties:
- Market Research: Conduct comprehensive market research and competitive analysis to identify trends, opportunities, and challenges within the IVD industry.
- Data Analysis: Analyze quantitative and qualitative data from various sources, including primary research, secondary data, and market reports, to derive actionable insights.
- Strategic Recommendations: Develop and present strategic recommendations based on market insights, supporting product positioning, launch strategies, lifecycle management and customer experience.
- Stakeholder Collaboration: Partner with leadership for market data availability, business priorities. Work closely with cross-functional teams in marketing, sales, medical affairs, market access and finance, to ensure alignment on market insights and strategic priorities.
- KPI Development and Monitoring: Establish key performance indicators (KPIs) to track market performance and inform ongoing strategy adjustments.
- Trend Identification: Stay abreast of industry trends, regulatory changes, and competitive activities to provide timely and relevant insights to stakeholders.
- Report Creation: Prepare high-quality reports and presentations that clearly communicate market insights and recommendations to senior leadership and other stakeholders.
- Coaching: Mentor and coach junior team members in leveraging market research, data analysis and to effectively communicate and translate data into insights to shape strategies.
- Oversee external vendors or agencies responsible for data collection, analysis, and market research, ensuring alignment with project objectives.
Qualifications and Experience
- Bachelor’s degree in Business, Marketing, Economics, Data Science, or a related field required.
- 5+ years of experience in market research, competitive intelligence, data analysis, or similar roles.
- Experience with sales and marketing strategies, customer segmentation, persona profiles, customer journey mapping and market entry approaches.
- Experience in healthcare industry and healthcare databases such as IQVIA, DHC, Komodo.
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Knowledge, Skills, and Abilities
- Strong analytical and problem-solving skills with the ability to think critically and strategically.
- Deep understanding of healthcare market dynamics and customer needs.
- Ability to navigate large volumes of information, synthesize and uncover actionable insights.
- Strong communication skills with ability to translate business questions into data-related questions and effectively articulate data-driven answers.
- Proficiency with some of the following and ability to learn the others upon hire: CRM systems (e.g., Salesforce), market research tools (e.g., Qualtrics), BI tools (e.g., Tableau).
- Strong proficiency with Excel, PowerPoint, Word, etc.
- Ability to work independently as well as collaboratively in a team environment.
- Excellent attention to detail.
