As a Customer Communications and Retention Lead with over seven years of
experience in digital marketing, your primary responsibility is to manage our company's
customer (end user) relations strategies with a strong focus on social media and digital
marketing. You will play a vital role in creating and implementing our social marketing
and customer relations strategies, using technology to increase brand awareness and
engagement, enhance product adoption and build brand evangelism.
Key Responsibilities:
-
Social Media Management: Create engaging content for our social media channels, monitor channel activity, manage follower engagement, and design growth strategies. Collaborate with influencers to boost brand visibility and expand reach.
-
Customer Relationship: Develop strategies to build customer relationships both directly, via the most effective media channels, as well as via partnering with our Reseller Partners. Additionally, develop customer feedback opportunities, grow
third party referrals/reviews and research product usage patterns to help inform
ongoing product adoption support efforts.
-
Brand Strategy: Work closely with the marketing team to plan communications, blog posts, videos, infographics, etc., that expands awareness of the brand and supports marketing goals. Improve brand visibility and customer engagement by managing our online presence across all digital platforms, including websites, social media, email campaigns, and SEO.
-
Digital Marketing Strategy: Develop and implement digital marketing strategies
to drive customer engagement and retention. Identify trends and insights and
optimize performance based on these findings.
-
Data Analysis: Monitor and analyze digital marketing metrics and KPIs to
measure the effectiveness of the campaigns and initiatives. Use analytics to
drive decision-making and make improvements.
-
Collaboration: Work closely with US, international and Pakistan-based cross-
functional teams to align marketing initiatives with business objectives.
Must Haves:
- Proficiency in targeting US market sectors and fluency in English.
- Passion for delivering a superior customer experience.
- A portfolio of work on social channels.
- Experience with SEO/SEM, Google Analytics, CRM software, and content management systems.
- Experience in digital marketing and customer relations management.
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Excellent communication and decision-making skills.
- Ability to analyze data and provide evidence-based recommendations.
Nice to have:
- Education and K-12 school technology marketing experience would be a plus.
- Experience with the Channel Sales model
- A degree or a professional certification in Digital Marketing would be a plus.
This role demands a tech-savvy, strategic thinker with a deep understanding of digital marketing and customer relations. You should be customer-focused and use innovative strategies to drive customer engagement, brand visibility, and business growth through our social media channels.
OneScreen offers competitive salaries alongside a flexible work environment, health insurance, OPD support and access to recreation areas. At OneScreen, you work in a high-impact role while having global exposure and exciting learning opportunities.
