The organization
Why Join Us? It's More Than a Job in Retail, It's Your Story.
At Public Group, we believe in the power of our people in a sustainable way. That's why we're not just focused on what you do, but who you become. We're committed to fueling your growth, because when you win, we all win. Imagine a place where you feel supported, valued, and empowered to make a real difference. A place where you can build a career you love, to leave your mark in our story!
Public Group strategically invests to create an ecosystem of innovative scaleups around its core Omnichannel Retail business, with the objective to provide exciting customer experiences powered by operational excellence. We bring together technology, talent & entrepreneurship to create value in the Greek market & society.
Our Omnichannel retail, in Greece and Cyprus, is the love brand Public, a Leading Omnichannel Home Living, Tech & Entertainment Retailer with long lasting heritage. Innovation is part of our DNA. Through our ecosystem of startups and organizations, - iRepair, Klarna, Douleutaras.gr, SVUUM, Bookvoice, BOX NOW, Instacar, our tech PublicNEXT, Endeavour, Big PI, Metavallon, & Venture Friends - we offer pioneer services to our consumers. We operate 60 stores, 3 eShops and an ecosystem of digital properties such as: public ticketing, public business and bookfriends.gr.
We are looking for a talented Senior CRM Strategist to join our team. In this role, you will be responsible for developing and executing a comprehensive CRM strategy that drives customer lifetime value across our diverse customer segments, both consumer and business. You will lead the orchestration of CRM campaigns, utilizing data-driven insights to optimize customer engagement, retention, and satisfaction.
Responsibilities:
- Leads the development and execution of Public’s CRM strategy, ensuring alignment with business goals and customer needs.
- Enhances and manages our portfolio of customer segments, microsegments, and personas to ensure tailored and effective communication strategies.
- Oversees the preparation, execution, and optimization of targeted CRM campaigns across all channels. Ensure campaigns are relevant, timely, and aligned with customer journeys to maximize conversion and ROI.
- Manages and optimizes Public’s marketing automation platforms, driving the execution of an omnichannel automation strategy triggered by customer attributes, transactional data, and behavioral events.
- Implements strategies to grow and maintain Public’s contactable customer base, focusing on both acquisition and retention.
- Develops and refines a robust contact strategy that maximizes customer engagement while avoiding fatigue, ensuring a balance between frequency and relevance.
- Works closely with cross-functional teams including Marketing, Data Analytics, IT, and Sales to ensure seamless campaign execution and integration with other customer touchpoints.
- Establishes KPIs and regularly analyzes CRM performance, providing actionable insights to optimize strategies and reporting outcomes to senior management.
Requirements:
- At least 5 years of experience in CRM, with a strong background in campaign management, customer segmentation, and data-driven marketing. Experience in industries such as retail, telecommunications, or eCommerce is highly desirable.
- Bachelor’s degree in Marketing, Digital Marketing, or a related field is required. A Master’s degree or relevant certifications in CRM, Digital Marketing, or Analytics is a strong plus.
- Proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics), marketing automation tools, SQL, Microsoft BI, and Google Analytics. Strong command of Excel and PowerPoint is essential.
- Strong analytical skills with the ability to interpret data and derive actionable insights. Creativity in developing innovative CRM strategies and campaigns.
- Excellent written and verbal communication skills in English, with the ability to craft compelling messages and present complex ideas to various stakeholders.
- Copywriting abilities, aesthetic and commercial perception, negotiation, and teamwork skills. A strong sense of self-motivation, enthusiasm, and a passion for delivering exceptional customer experiences.
What we offer:
- Competitive compensation & benefits package
- Bonus scheme
- Life & Health insurance
- Behavioral health programs
- Dynamic work environment
- Exciting opportunity to grow with the role
- Great experience in a well-known and respected growing business
- LinkedIn Learning account for continuous learning
Are you ready to be the next #OrangeGen maker?
Orange Gen, is our team of 2.200 people who are committed to cultivating an innovative retailtainment environment, supporting continuous development, and embracing flexibility—all while placing customer centricity at the forefront. We believe in fostering a culture that values your contributions, boosts your ambitions, and supports personal and professional growth. “Joy at Public” is our main motto which lies in creating a workplace where every individual is empowered to excel and evolve, always keeping the customer at the heart of our endeavors. We like to share our moments under the #OrangeTeam celebrating all team’s achievements and Orange Marks Stories!
All applications will be treated with the strictest confidentiality.
