The Team
We’re Karen Millen. Since 1981 we’ve been a household name and trusted brand. We’re known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.
Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.
The Role
Reporting into the CRM Manager, you will be responsible for creating best in class campaigns across email marketing, SMS and push notifications. We’re looking for someone who is passionate, creative and agile. Someone who thrives in a fast paced environment, a forward-thinker, team player and all round communicator, playing a pivotal part in the digital marketing team.
What you will be doing?
- Working with the CRM Assistant to plan and execute Global BAU campaigns across email, SMS and Push Notifications, whilst always championing quality assurance and risk management.
- Manage the process of optimising trigger and loyalty communications, as well as, identifying new opportunities or capabilities across a multi-channel function.
- Creating innovative and engaging content; driving customer acquisition, retention, and reactivation. Pushing boundaries and exceeding KPIs and objectives.
- Defining segmentation through a rigorous test and learn approach, whilst growing BAU, trigger and lifecycle campaign revenues.
- Develop segmentation strategies in conjunction with our Customer Insights team to ensure campaigns are suitably targeted to maximise key email metrics such as open rate and conversion, but with a wider business approach to improve AOF and customer retention.
- Regular analysis and reporting of campaigns, providing feedback to line manager and key stakeholders by highlighting achievements, insights and lessons learnt.
- Work closely with the Loyalty & Partnerships team to deliver BAU activity, as well as working on continuous improvement and developments across communications and data.
More about you
- Highly data orientated with the ability to interpret data to drive actions
- Experience in developing and optimising customer lifecycle communications
- Broad knowledge of CRM platforms and ESPs (Experience of Bloomreach is ideal but not a definitive requirement)
- Highly organised and process driven
- Demonstrable customer-centric thinking
- Self-motivated and enthusiastic approach to work who excels in challenging environments
- Actively keeps up to date, researching and reporting on new trends and industry best practice
- Team player, able to work with multiple business functions to achieve objectives
PACCT Values
Please take note of our Pactt Behaviours to enable us to build our culture the way we like to
Passion - Positivity, commitment, and a can-do mindset.
Agile - Embrace change, act fast, and stay flexible.
Commercial - Trust instincts, make bold choices, and use data to drive actions.
Creative - Think outside the box, bring new ideas, and embrace initiative.
Team - One team, one family - appreciate and support each other.
Why Join Us?
- You’ll get the opportunity to take part in our various share schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all of our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
#LI-JA1 #LI-ONSITE #CRM
