About Us
Tactical is a global creative & innovation studio. Born from social and inspired by culture, we’re champions of storytelling across the platforms and technologies that shape the internet; today and tomorrow. We work with brands to connect the dots in a maze of swipe, tap, irrelevant.
Who You Are
Are you an expert in 360 campaigns, looking to be at the forefront of shaping strategies that captivate audiences, inspire action and drive results?
We're on the lookout for a self-motivated, analytical thinker, rooted in data-driven decision-making. As a key player, you'll be instrumental in leading strategic communications planning for a global brand in the MENA markets.
Strategic Leadership
- Our ideal candidate will collaborate with clients at the highest level to craft insight-led, data-driven communication strategies for integrated campaigns that not only set the vision for the brand, but also fuel performance growth
- Capable of leading the communications planning process internally and externally, from client briefs and workshops, through to internal planning, activation and analysisExperienced leader in cross-channel media, ATL & BTL: TVC, OOH, digital and social (organic and paid)
- Able to lead and facilitate a collaborative planning approach with platform partners and media agencies, as well as facilitate quarterly QBRs
Planning Experience
- Confident in utilising campaign learnings, market data and performance metrics to construct insight-driven recommendations to achieve client KPI targets
- Ability to analyse performance reports and, together with internal and external stakeholders, use the insights to refine our strategy and amplify future performance impact
- Knowledge of marketing effectiveness, including understanding how to measure the short and long-term impact of communications (e.g. attribution, incrementality, MMM)
Strategic Quality Assurance
- Ensure creative delivery consistently aligns with strategic objectives and communications plans
- Continually challenge the team to strive for excellence, raising the bar on creative quality and delivery
- Aim for the best quality outcomes and outputs for all campaigns
Client Relationships
- Build strong, mutually beneficial relationships with key global clients
- Collaborate with the client and media agency to identify key initiatives for enhancing the long-term effectiveness of campaigns
- Proactively create briefs and propose solutions that address brand goals, needs, and opportunities.
Experience
- 7+ years experience in agency environment
- Specialist in media and comms planning
- Experience delivering senior level presentations to clients and internally
- Excellent written and presentation skillsAbility to lead and inspire teams
- Native Arabic language proficiency
- Experience in KSA
