What You'll Do:

• Lead creative strategy and execution across priority initiatives including:
  • Product Marketing: Loyalty program campaigns, app adoption and engagement journeys, Autoship awareness and retention efforts.
  • Private Brands: New brand development, packaging design, product launch campaigns, and brand storytelling across channels.
• Serve as the primary creative point of contact for business owners and marketers; cultivate relationships with cross-functional partners to ensure creative outcomes meet strategic goals.
• Develop and communicate creative approaches that align with the customer journey and influence behavior across acquisition, engagement, and retention touchpoints.
• Translate briefs into clear and actionable creative strategies across owned and paid channels: TV/OTT, Social, Display, Direct Mail, Email, Web, SMS, and In-App.
• Guide creative performance measurement in partnership with analytics, ensuring all work ties back to defined business critical metrics and performance insights.
• Lead and encourage internal and external creative teams, ensuring outstanding execution while staying on time and within scope.
• Champion consistent brand and visual language across all customer touchpoints for both Chewy and Private Brands.
• Be a strong voice in senior-level discussions, helping shape marketing strategies and defending the integrity and impact of creative work.
• Partner with Project Management on timelines and scopes ensuring clarity, alignment, and timely delivery across multiple simultaneous projects.
• Communicate risks and tradeoffs proactively and drive solutions that balance business needs with creative perfection.
• Foster a collaborative, inclusive, and high-performing creative culture that attracts and retains top talent.

What You'll Need:

• Bachelor’s degree in Communications, Marketing, or related field.
• 6+ years of experience within an agency or marketing department, preferably within eCommerce and/or retail
• Proven ability to lead large, cross-functional creative initiatives from concept to execution
• Demonstrated success in developing and bringing products to market, whether campaigns for customer lifecycle marketing (e.g., loyalty, app, retention) and/or brand-building initiatives (e.g., packaging, product launches)
• Strong partner management and communication skills; capable of influencing at all levels
• Customer-centric and data-driven
• Deep knowledge of multi-channel marketing and brand development standard processes
• Ability to lead multiple projects and priorities with precision and grace under pressure
• Be adaptable to a fast-growing, changing environment; this role will work closely with multiple departments and leaders at all levels
• Be organized, forward-looking, meticulous, and proactive
• A team-first approach and a willingness to roll up your sleeves to get things done.