Slinger of Sentences, Conjurer of Copy, First of Their Name. Is this you?
You’ve stumbled upon a lengthy job description, but it outlines a role we hope will have your fingers eagerly awaiting their chance to mash those keyboard keys and apply.
What we do
We're Peak Design. Our products help creatives, commuters, and adventurers keep their gear accessible, organized, and protected. We strive for honesty, thoughtfulness and delight in everything we do; from our brand, office culture, retail stories, environmental rants, and especially our rec-league pickleball performances.
About your role and the team
Ready to use your expertise, razor sharp wit and persuasive writing skills? Here at Peak Design, you can.
As a copywriter, you’ll enjoy writing short-and-long-form copy and collaborating with smart, creative coworkers who respect you and your time. You’ll thrive if you don’t like someone hawking over your shoulder micromanaging you, welcome feedback with open arms, are comfortable speaking up to offer an insightful nugget, can manage to your own deadlines without much oversight and don’t fear the occasional quick-turn request.
We’ll be honest, Peak Design isn’t for everyone. We encourage and expect you to work independently and manage your time and to-do list. Disorganized personalities who seek approval on every single decision won’t be happy here. Nor will people with “that’s not in my job description” attitudes. We value collaboration over competition and are big believers in rolling up our sleeves and getting shit done - even if that means veering outside our lanes on occasion. After all, we are a team of clever, creative weirdos and we’re all working towards the same shared goals.
The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe this purpose can only be achieved when self-actualizing, highly stoked people enthusiastically step into (or log onto) the Peak Design office every day. Our purpose and our mission go hand-in-hand and we encourage and celebrate authenticity and the unique perspective each of our employees brings. We’re a close-knit team that thrives on mutual respect and the belief that every voice matters—especially when it’s got something interesting to say.
Copywriter role description
As a copywriter at Peak Design, you’ll write short-and-long-form copy for various mediums. Your work will help open wallets, change minds and sometimes, just make someone’s day a little brighter. From irreverent emails that make customers click “buy” to video scripts and clips our customers can’t stop sharing, no two days (or projects) will look the same.
You’ll spend about 60-70% of your time writing - the bulk of which will be emails, texts, and video scripts, sprinkled with a wide range of other projects—messaging briefs, ads, website copy, help articles, packaging, and social posts to name a few. The remainder of your time will be spent in meetings and brainstorming sessions with teams who are directly influenced by your work (external agency partners, internal stakeholders, etc.) and our weekly company all-hands.
Internally, you’ll collaborate most frequently with project managers, marketing, brand and video teams, though you’ll occasionally be brought into discussions with product design, customer service, retail, and wholesale. The more connected you are to all parts of the company, the better you’ll be at your job.
Successful copywriters are creative, collaborative, organized and able to clearly understand and communicate a range of concepts. You’ll be challenged to quickly become a product and customer expert, and we’ll rely on you to write lengthy articles about things like how our vibration isolator works, or carefully word a Kickstarter update explaining why our fulfillment was delayed…again. In other words, your work spirit animal should be a little sponge, able to quickly soak up a ton of knowledge and history to do your job at full throttle.
We’ll admit we have a difficult voice to emulate. This role requires somebody special (you?) with both a certain sense of humor and the innate ability to know when to dial it up or down depending on the audience or context. The kids call it having the “it” factor. Having “it” is a big requirement and makes hiring for this role more difficult, but it’s of utmost importance to us and our brand.
Aside from all that, you’ll succeed in this role if you’re data-driven and use tools like archetypes, customer research and campaign data to inform your writing. If you rely heavily on AI and chatGPT, please continue your search. We’re in need of someone who has the ability to connect with our customers on a human level and transcend the endless noise of marketing chatter they are subjected to constantly. And robots just aren’t there yet. You could say they lack the “it” factor.
Role Requirements
- 5+ years of professional experience in a copywriting role, either agency or client-side.
- A portfolio that proves you can write anything from snappy headlines to compelling calls-to-action and demonstrates a wide range of writing capabilities, including emails, landing pages and video scripts.
- A knack for storytelling that can turn even the driest topic into a page-turner.
- Ability to emulate the Peak Design voice and infuse it throughout all your writing.
- A sense of humor that can find its way into your writing and cut through the noise and BS that’s so prevalent in much of today’s marketing.
- Top notch communicator with approachable, grammatically correct writing style.
- Exceptional organizational skills and attention to detail (e.g., if you found an error in this job description, it is still bugging you).
- Experience with project management and communication tools like Notion, Asana, Slack, Google Suite, etc.
- The ability to play nice with others, including designers, strategists, and occasionally, office pets.
Nice-to-haves
- 2+ years of e-commerce experience, either agency or client-side.
- Experience with email/SMS platforms like Klaviyo.
- Experience writing instructional or support articles
- Graphic design and layout chops and experience with tools like Figma, Adobe suite or similar. Can you write and design a top-notch email? Tell us more.
- Experience with SEO and how to make keywords flow naturally.
- A secret (or not-so-secret) love for analytics, because numbers can tell stories too.
- An interest in emerging digital platforms where new kinds of storytelling are possible.
A Day in the Life of A Copywriter
- Start your morning with a cup o’ joe and fire up the ol’ laptop to check Slack, email and get acquainted with your to-do list for the day. If you’re in the office, hit up the kitchen where any number of fresh baked goods or treats wait to tickle your tastebuds.
- Spend your mid-morning knocking out the copy for a 4-part email series, being sure to account for some personalized elements that will be included.
- At noon, join a brainstorming session where the team pitches ideas for a new Kickstarter video. Your creative ideas and witty taglines steal the show and earn some laughs (and we don’t mean of the courtesy kind).
- If it’s Tuesday, don’t forget to put in your lunch order. It’s on us!
- After a block walk to knock out the post-lunch sleepies, you’re back at your desk reviewing a customer archetype to “put yourself in their shoes” before you begin on a video script for an upcoming product release.
- One more call, this time with our digital advertising and media team, to chat through a few new campaign concepts and add any thoughts or ideas to the pile.
- Log off for the day and enjoy some time away from the screen. Perhaps that’s a post-work team bike ride or impromptu team pickleball game, or spending quality time with friends and family.
READY TO APPLY?
Great, we’re looking forward to meeting you! To get the ball rolling, please submit your application.
If all looks well there, you’ll move on to phase two which involves a Zoom video screen to get to know one another a bit better. If we’re feeling good about that, we’ll move onto the “technical” interview. We’ll send you a few example emails and then have you take a stab at writing one (and designing it if you’re so inclined!). We know your time is valuable, so it’s intended to take no more than 1 hour.
What we offer
- 100% covered employee premiums for medical, dental, and vision insurance
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Life/AD&D, long-term disability, and short-term disability coverage
- Generous mental health and fertility health reimbursement options
- 401(k) plan with employer matching
- Unlimited PTO policy, 12 paid company holidays, and flexible work schedules
- 100% paid parental leave
- Peak Design product and exclusive industry discounts
- Monthly cell phone reimbursement
- Pre-tax commuter benefits
- Annual career development stipend
- Charitable donation program with employer matching
- Quarterly onsite or offsite collaboration weeks with the whole Peak Design team
DIVERSITY, EQUITY, INCLUSION & BELONGING
At Peak Design we believe a diverse team is an innovative team and something worth celebrating. A range of perspectives and backgrounds creates a stronger and more creative work environment (not to mention more fun). We’re committed to equality and inclusivity across race, gender, age, religion, identity, and experience.
Some candidates may see a long list of job requirements and feel discouraged because they don’t match every single bullet point – we strongly encourage you to apply anyway! If what we do resonates with you, and you feel excited and able to contribute, we’re equally stoked for the opportunity to engage with you.
ACCOMODATIONS
Peak Design provides reasonable accommodations for individuals with disabilities in the job application and interview process (including if you have any difficulty using our online system). If you need such an accommodation, please complete the application form below.
