About the Team
As the Growth team, we play a key role in making Meesho one of the most sought-after e-commerce destinations in India😋 We hold end-to-end responsibility to launch and scale-up users on the platform by ensuring the right selection, competitive pricing and sales. As our senior copywriter, you’ll join us to create the best user experience in the online shopping journey – word by word✍
From acquiring users onto the social media channels through social-first campaigns to monthly sales campaigns, we look after all funnels of the user’s life on Meesho. We also engage and retain our users on the platform with growth-related initiatives. We want to enable every user to experience the power of Internet commerce💪
We focus on personal growth and team bonding just as much as we do on working hard. That’s why, we have regular 1-1s, monthly outings, and timely rewards and recognitions🥳
About the Role
Short version: We’re searching for someone with a blackbelt in wordplay. An experienced wordsmith ninja who loves cracking lame jokes, puns, and witty one-liners. Someone who has a flair for turning ordinary briefs into something extraordinarily creative.
Long version: Being a Senior Copywriter in the User Growth team of Meesho is a role that requires someone who can craft copy that strikes precision and leaves a lasting impact. We’re looking for a creatively energetic person who is excited to immerse themself in creative thinking and push boundaries to develop fresh and innovative ideas. Are you ready to unleash your creativity and bring a touch of quirkiness to every project?
What you will do
- Wield the power of words to create compelling and engaging copy that inspires action across various platforms, including social media, push notifications, digital ads, and more.
- Dive deep into the brand's essence, understanding its voice and personality. Your copy will seamlessly integrate with the brand's identity, leaving a lasting impression.
- Collaborate with the creative team, brainstorming ideas that push the boundaries. Your imagination will know no bounds as you come up with innovative concepts.
- Unleash your sharp-eyed grammar ninja skills to ensure flawless copy that is free of typos, inconsistencies, and grammatical errors.
- Navigate the ever-changing landscape of project timelines and deadlines with agility. Your ability to multitask and prioritize will ensure that no copy challenge is left unconquered.
Requirements:
- You must possess a black belt in copywriting, with a proven track record of crafting impactful and persuasive copy.
- Your mind is a treasure trove of creative ideas, and you can think outside the box to deliver copy that stands out from the crowd.
- You have an eagle-eyed focus on the tiniest of details, ensuring that every comma, semicolon, and hyphen is in its rightful place.
- A quirky sense of humor! Your copy will surprise, entertain, and tickle the funny bones of your audience.
What you will need
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Experience:5+ years of copywriting experience (Non-negotiable).
- A combination of ad agency and client-side experience is a plus.
- Have previously worked on a myriad of brands and industries. (Kudos, if you’ve worked on an e-commerce brand)
- Experience in writing ad films for any medium. Great recommendations by previous employers. (9/10 people should recommend you. Jk. Even a couple of them would be fine)
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
