About the Role:
As a Senior Copywriter at CleverTap, you will play a pivotal role in crafting compelling narratives that resonate with our target audience. You will collaborate with cross-functional teams to develop creative and effective copy across various channels, enhancing the CleverTap brand and driving engagement with our products.
What will you do:
- Content Creation: Develop and execute creative and engaging copy for a variety of channels, including website content, email campaigns, social media, and other marketing collateral. The role is primarily to develop short form copy, with occasional longer pieces.
- Brand Voice: Ensure consistency in brand voice and messaging across all communication channels, aligning with CleverTap's values and positioning in the market.
- Collaboration: Work closely with marketing, design, and product teams to understand business objectives and translate them into compelling copy that resonates with the target audience.
- Strategy: Contribute to the development of content strategies that align with overall marketing goals and initiatives.
- Editing and Proofreading: Edit and proofread copy from other writers to ensure accuracy, clarity, and adherence to brand guidelines.
What are we looking for?
Must have:
- Experience as a Senior Copywriter in a product-based company or related industry, or agency with b2b/tech experience, with a strong portfolio showcasing a range of writing styles and formats.
- Proven ability to take complex products and simplify the messaging to resonate with the audience.
- Strategic Thinker: Ability to understand business objectives and translate them into creative and effective copy that aligns with the brand strategy.
- Versatility: Demonstrated ability to adapt writing style to different audiences and platforms, maintaining a consistent brand voice.
- Collaboration: Strong collaboration and communication skills to work effectively with cross-functional teams.
- Innovative Mindset: Stay up-to-date with industry trends and continuously bring fresh, innovative ideas to the table.
Good to have:
- Technical Aptitude: Familiarity with technology and the ability to simplify complex concepts for a non-technical audience.
Measures of success:
- Engagement Metrics: Monitor and improve key engagement metrics tied to content, such as click-through rates, open rates, and time on page.
- Brand Consistency: Ensure that the CleverTap brand voice is consistently maintained across all written communication.
- Content Performance: Evaluate the performance of written content in terms of its impact on marketing and business objectives.
- Cross-functional Collaboration: Successful collaboration with marketing, design, and product teams to deliver cohesive and effective campaigns.
Who will you report to: Head of Growth Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, and Jakarta.
For more information, visit clevertap.com or follow us on LinkedIn and X.
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!
