FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.
We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
COPY CREATION & LOCALISATION
We are a diverse, dynamic, global team of content creators, dedicated to communicating the FARFETCH message to our customers. From copy and imagery to size & fit solutions and localisation, the Content Development umbrella manages end-to-end content and asset creation, creating a unique luxury experience, found only on FARFETCH.
LONDON
Our London office is located in Old Street, London's tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product. Our open plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events.
THE ROLE
Reporting directly to the Senior Copy Creation and Localisation Lead - Middle East, you will be responsible for transcreating and localising operational content and product descriptions. You will ensure that our copy is customer-centric, effective and tailored across all Farfetch channels, while capturing and protecting the Farfetch tone of voice.
Proven experience writing and transcreating content is important, as is having a sound understanding of the luxury e-commerce landscape in the Middle East region. To succeed in this role, you must have an extensive knowledge of the Arabic language. You’ll benefit from working with a large multi-lingual team of around 120+ employees within Farfetch, which will present unique opportunities to interact with various departments and learn cutting-edge localisation tools and solutions.
WHAT YOU'LL DO
- You will be copywriting and transcreating various content including product descriptions, web text, flat content, email newsletters and promotions;
- You will be an expert on particular fashion brands and categories;
- Tracking and correcting defects in product descriptions and other localised content;
- You are responsible for ensuring all copy follows our Tone of Voice and Style Guide across all channels and reaches the Quality standard;
- Work closely with other content creators to bring new ideas to optimise content as well as identify areas to improve;
- You will establish routines and standards for the team, including reporting, feedback and other quality checks.
WHO YOU ARE
- You are highly proficient in Arabic writing, and have a good level of fluency in English;
- You have a firm understanding of tone of voice, with an ability to adapt style to suit specific context;
- You have a great writing and transcreating style that is accurate and adaptable, with an impeccable use of grammar, syntax and cultural references;
- You enjoy collaborating and working alongside multiple stakeholders;
- You have good knowledge of the luxury fashion e-commerce landscape in the Middle East region, its players and consumers;
- You are experienced in using CAT tools and dealing with Translation Memories;
- You are comfortable with digital work on in-house CMSs;
- You thrive in the face of ambiguity and a deadline-driven working environment, embracing unexpected challenges in a calm manner;
- Ideally, this would have been within translation, copywriting and editorial roles. Linguistics graduates with a passion for moving their career into fashion will also be considered.
REWARDS & BENEFITS
- Employee Pension Scheme;
- Flexible Benefits Program;
- Health Insurance & Critical Illness cover;
- Flexible work environment.
EQUAL OPPORTUNITIES STATEMENT
- FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
An integral part of the Middle East team, the Content Writer is responsible for creating 'revolutionary' content and product descriptions, as well as working with different teams to support with localising copy for the FARFETCH website.
