Senior Content Strategy Manager

PressReader is a rapidly growing technology company that partners with the world’s leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The New York Times, The Washington Post, The Guardian, Newsweek, Rolling Stone, The Globe and Mail, and Vogue to find new audiences through business partnerships, including airlines, hotels, cruise ships, libraries, and thousands of other companies worldwide.

Our technology also powers Branded Editions (BE) - a white-label solution that enables publishers to deliver their digital content in interactive ways. BE allows them to build a customizable platform that supports a wide range of revenue opportunities.

We have an opportunity for a Senior Content Strategy Manager role to join our Marketing Operations Team.

As the Content Strategy Manager, you will lead our content marketing efforts across the organization. Equal parts creative strategist and detail-oriented managing editor, you are able to work with our various vertical leaders and marketing managers to devise an overarching content plan that attracts, converts and retains customers of all types. 

You will brainstorm creative ways of engaging audiences online and produce content that converts primarily for B2B audiences in the libraries, hospitality, transportation and publishing categories, and for B2C.

In this role, you will: 

• Own and execute a holistic content strategy across multiple channels (blog, social, email, website, and other content formats) for B2B and B2C audiences to enable lead generation campaigns and drive brand awareness 
• Identify missing areas of opportunity, including untapped channels, and develop a strategy to capitalize from the ground up 
• Plan and manage the content plan and regularly review content performance to optimize content output and plans 
• Lead, coach and manage the in-house Content Marketing team, including copywriters and social media managers, as well as a network of freelance consultants’ team
• Keep on top of trends in content marketing and social media to support the in-house Content Marketing team and educate stakeholders across the organization
• Create content for various channels in collaboration with other Marketing function leads, including Growth, Product and Customer Marketing
• Maintain and ensure the brand voice across all copy and communications created across the Marketing team
• In collaboration with Marketing stakeholders, conduct research and analysis to understand the target audience and their needs, preferences, and behaviors
• Be a key stakeholder in positioning PressReader as a thought leader in the digital content distribution space
• Establish, communicate and manage effective deadlines and work-back schedules for deliverables
• Build, maintain and optimize efficient processes to ensure all projects run smoothly and content production can scale over time
• Collaborate with Marketing stakeholders to measure impact of content marketing initiatives, including organic traffic, impressions, CTR, conversions, engagement.

  You are a great fit if you have: 

• 5+ years of consecutive experience in content marketing or content strategy
• Leadership and team-building skills, including experience managing direct reports
• An analytical and strategic mindset, you know how to develop content that converts and to measure its impact
• Experience with Project management skills, like Monday.com etc.
• Excellent copywriting and communication skills; you are a natural storyteller
• The ability to multi-task and consider multiple audiences at once
• Content presentation skills, you know how content should be packaged to induce prospecting customers to convert
• Content delivery skills, you know how to determine the best distribution channel to deliver content to your audience
• Knowledge of SEO best practices, writing content for the web, and link building
• Research capabilities and experience using tools like Ahrefs, Google Analytics to identify trends and opportunities
• A self-directed, highly collaborative approach
• Experience with email marketing

 Bonus points: 

• Experience in running digital marketing campaigns
• Experience using online publishing platforms such as HubSpot and WordPress
• Have a strong interest in the tech, publishing and media sectors 

Why us for your next career adventure? 

PressReader offers a hybrid work environment to balance the flexibility of working from home and being together to collaborate, celebrate, and connect. This position is based in our Richmond, BC office and requires to be on-premises two (3) days a week. When not in the office, employees have the opportunity to work remotely. 

 PressReader is committed to providing a fair compensation package which include a 100% employer-paid health, dental, and vision benefit plan; 15 paid vacation days to start; health and wellness days and bereavement days; reimbursements for professional training and membership in professional associations; fitness subsidy and more, along with a chance to be working with amazing people. The pay range for this role is $85,000 to $100,000 depending on experience.  

 We thank everyone who is interested in our role. Only qualified candidates legally eligible to work in Canada will be directly contacted for this position. 

 If you don’t see yourself fully reflected in every job requirement listed for this job, we still encourage you to apply. We are committed to creating a more equitable, inclusive and diverse company and we welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, sexual identification, and life experiences. If you require accommodation in completing any pre-employment assessments or applications, interviewing, or otherwise participating in the recruitment process, please email [email protected]. 

 Finally, sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility. 

To apply, please submit your resume, and a cover letter explaining why you are the right person for this role. 

This is a great opportunity for the right candidate.  

 We can’t wait to meet you!