At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
We are seeking an experienced Senior Content Solutions Consultant to lead our LinkedIn Marketing Solutions (LMS) business by delivering executive level, client specific consultancy workshops and educational experiences for LinkedIn’s largest and most strategic customers.
The Content Solutions team are expert advisors housing the world’s best B2B content professionals experienced in client-facing consulting and workshops on varying topics including B2B digital strategy, brand and performance marketing, measurement and talent branding.
A Senior Content Solutions Consultant collaborates directly with our client’s CMO’s and senior marketing leaders and will be responsible for researching, composing and delivering quality consultative workshops and speaking events that drive strong relationships, better ROAS and product adoption on LinkedIn. They will successfully project lead the development of new intelligence and tools to scale content and marketing strategy expertise to LinkedIn’s premier customers and internal sales teams.
The ideal candidate for this role is passionate about B2B Marketing and willingly collaborates with our sales and marketing leadership, working strategically to exceed regional sales objectives and ensure the success of leading advertisers worldwide.
Note: This role is focused on marketing and business consulting. We are not looking for a content creator. Content creation or execution will be a minor component of this position.
Responsibilities
- Deliver executive level, client specific consultancy workshops and educational experiences for LinkedIn’s largest and most strategic customers
- Partner with sales leaders and sales operations to measure and optimise the team’s impact on regional business growth
- Operate cross-functionally with LinkedIn’s Marketing, Insights, Measurement, Agency and Editorial teams to contribute to and drive mission-critical decisions for the business
- Build and execute a regional plan to bring the APAC Content Solutions Consultant team vision and mission to life
- Foster a positive and values-driven team culture
- Drive collaborative initiatives to educate and up-skill internal sales teams on marketing and content consulting
- Engage in speaking opportunities in the industry to enhance LinkedIn’s overall reputation as the premier marketing platform for brands to reach, engage and convert professional audiences at scale
- Establish a ‘thought leader’ reputation on the LinkedIn platform and create and distribute content
- Act as voice of the customer to deliver feedback to LinkedIn product development on required enhancements and evolution for LinkedIn content marketing solutions as needed
Basic Qualifications
- 8+ years of experience in a client-facing role, agency, consulting firm, marketing strategy, media planning or content marketing
Preferred Qualifications
- BA/BS degree in Marketing or equivalent experience in related field
- Knowledge of social media landscape and B2B brands
- Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
- Proven ability to demonstrate initiative and to work independently in developing and creating value-add content for marketers
- Experience in a consultancy or training position to deliver marketing specific strategic frameworks to key business stakeholders
- Excellent communication and presentation skills
- A working knowledge of LinkedIn and its products is preferred
- Proven ability to think strategically and to develop and execute comprehensive programs
- Highly organised self-starter that demonstrates creativity and resourcefulness
Suggested Skills
- Collaboration
- Communication
- Strategic problem solving
- Multi-level relationship building
- Business and commercial acumen
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