The Role
Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to plan, develop and measure clients’ content strategies. Reporting into the Director of Content Marketing, you will be partnering with clients to develop high-quality and engaging content, while driving success for core business objectives through innovative and thoughtful content-centric tactics. You will collaborate with internal team members in both the paid and organic media space, and navigate the role data plays with creative.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $75,000 - $95,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*While this position is remote-friendly, preference will be given to candidates based in the Central Time Zone
**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via
wpromote.com email addresses. If you see a posting elsewhere that is not reflected on
Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Managing a book of business of 1-2 Enterprise clients with a focus on FinServ, SaaS, and B2B brands
- Driving Content Marketing strategy on top agency brands where innovation, thought leadership, and proactivity are paramount
- Collaborating with other channel leads across SEO, Paid Media, Affiliate Marketing, and Influencer Marketing in order to develop holistic, cross-channel campaigns that leverage content
- Conducting keyword research, competitive research, and content ideation for your clients
- Assessing the performance of existing content, identifying content gaps, and improving or optimizing existing content
- Managing a monthly content calendar for each client inclusive of content briefs, KPIs, and amplification strategy
- Collaborating with content creators, designers, writers, and editors to produce content
- Reporting on campaign performance based on a variety of data from sources including but not limited to: Google Analytics, Google Search Console, Brandwatch, Adobe Analytics, and SEMrush
You Must Have
- 4+ years of experience with Content Marketing within an agency or in-house environment
- BA/BS degree or equivalent practical experience
- General knowledge of digital marketing (i.e. Paid Search, Social Media, Email, and SEO) and key platforms and trends (i.e. desktop, mobile, video).
- A proven track record of successful project management and the ability to juggle multiple timelines and clients
- Proficient in editing and proofreading content with the ability to provide constructive feedback
- Stellar client-facing experience particularly in creating presentations, crafting data-driven insights, and maintaining professional communication
- A foundational knowledge of SEO basics & best practices
- Experience with Google Analytics, G Suite, SEMRush, Adobe Analytics, MS Office, Asana, and Google Apps would be a plus
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
