The Content Marketing Specialist at CEQUENS is tasked with creating and managing digital content that effectively communicates the brand's messaging and drives demand for products. This role involves developing engaging content for various digital platforms, including the company’s website, blog, social media, and newsletters. The specialist will work closely with marketing teams to ensure content aligns with marketing strategies and campaigns, maintaining consistency with the brand’s voice, style, and tone.
Main Areas of Responsibility
Content Strategy Development
- Develop and lead the company’s content strategy to ensure effective brand messaging and demand generation through digital content.
- Manage an editorial calendar to ensure timely publication of content across all platforms.
Content Creation and Management
- Create compelling and engaging content for digital platforms that resonates with target audiences and drives lead generation.
- Fulfill the editorial needs for various departments, including campaigns, ads, and event collateral.
Editorial and Brand Consistency
- Implement and maintain editorial guidelines to ensure all content is consistent with the brand’s voice, style, and tone.
- Responsible for the ongoing content development and updates of the company’s digital assets.
Collaboration and Workflow Management
- Collaborate with marketing, sales, and design teams to produce content that supports company objectives.
- Manage content workflow and schedules to ensure efficient content production and delivery.
Requirements
Education
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Experience
- Minimum of 3 years of work experience in online content marketing, preferably in telecommunications or relevant B2B industries.
Skills
- Exceptional writing and editing skills in English with a strong ability to tell compelling stories and craft engaging messages.
- Creative and editorial mindset with the ability to determine audience preferences and deliver content that meets their needs.
- Strong understanding of digital marketing practices and concepts, including SEO and basic web development (HTML, CSS, JavaScript).
- Proficient in time management and able to handle the fast-paced environment.
- Knowledge of graphic design and video production is advantageous.
