Senior Community Manager

Location: Rio de Janeiro, RJ - Hybrid/Onsite 

About the role: Senior Community Manager 

This role of a Senior Social Community Manager will help to lead a new social team for some of the biggest brands in the country, while reporting to the Content Operations Lead. You should be comfortable presenting key insights and recommendations to the client and sharing your opinions with team members of all levels. In this role, you will have the opportunity to contribute strategically and even creatively. You will be on top of trends in content and culture and ready to advise on social media best practices. You will be required to constantly engage with consumers and audiences, look for trends and insights, and actively monitor and analyze competitors' social media platforms. 

The ideal candidate will consistently bring best-in-class recommendations to our client’s brand team, while proactively working with internal colleagues and key client stakeholders to develop, implement, track, and optimize content across each social platform.  

The Senior Social Community Manager will represent the brand's voice, monitor conversations, post content, and manage the daily operations of various social challenges.  

What you will be doing: 

• Help build, grow, and manage online communities for our client’s key consumer brands. 

• Social listening for conversations, topics, trends that brands can engage in. 

• Strategically setting up the creative work to help sell ideas.

• Create and develop community strategy, engagement, and growth plan.  

• Identify and track relevant community data metrics/develop monthly reporting and outline key insights. 

• Entertaining people with your writing across different tones of voice. 

• Producing ideas and executing them daily. 

• Keeping up to date with the latest social trends & tools and bringing fresh ideas on how to use them. 

• Creating timely and culturally relevant content optimized for platform and audience. 

• Monitoring platforms for content opportunities and initiating conversations. 

• Champion creativity and deliver excellent customer experiences though content planning, working closely with the onsite studio to develop best in class content and partner with the client’s media agency to understand campaign performance and opportunities to optimize creative.  

• Manage and review the work of creators to ensure consistent processes are followed.  

• Act as the brand guardian to ensure all work produced is faithful to the client’s brand guidelines. 

• Adoption and use of the brand’s voice – responding to and engaging with the user community. 

• Work closely with the SEO (Search Engine Optimization) Manager to understand insights that may be discovered SEO reports and monitoring. 

• Develop social media content calendar. 

• Repost paid advertising and influencer content to owned pages. 

• Social monitoring and response, working with CRC (Consumer Response Center) and passing on/escalating consumers that require CRC attention. 

What you need to be great in this role: 

• Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc. 

• Experience with GenAI techniques such as model selection & prompting.

• Any experience using GenAI to deliver real-world advertising creative.

• Experience using analytical/social listening tools for reporting and to gather insights.

• Experience growing and engaging a community and building a significant follower base on Facebook, Instagram, Twitter, and LinkedIn.

• Passion for delivering on-brand and on-brief social communications. 

• Pro-active planning and leadership of creative community initiative.

• Practical knowledge of how to manage social media channels especially with their intricacies.

• Ability to manage and filter workflow and prioritize workloads to maximize productivity. 

• Understanding of how to integrate with a client-side team whilst maintaining a top-tier agency service. 

• Ability to learn and understand consumer experience with client’s products/services/promotions. 

• Expertise in brand safety on social platforms. 

• Content creation skills (blogs, tweets, gifs, memes/other visuals).

• Strong organizational, time management, and problem-solving skills. 

• Strong written and verbal communication skills.

• Knowledge of consumer-packaged goods (prefferable). 

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