About the Role:
Are you a seasoned PR professional who relishes taking a nugget of an idea or data insight and building it out in to a headline grabbing PR campaign globally?
With a packed calendar of news generation activity, product launches and integrated marketing campaigns, the PR team are looking for a trend hunter who comfortably navigates the complex news agenda across multiple AMER, APAC and EMEA markets in order to deliver globally scaled yet locally relevant campaign toolkits for our PR market team.
You are highly creative, super collaborative working closely with our wider Marketing team and the wider business and a data enthusiast at your core. Experienced working autonomously to deliver high impact PR campaigns across multiple markets and languages in a fast paced environment a must
This is a 18-month fixed term contract (maternity leave cover).
Key Responsibilities:
- Work in lockstep with the Principal PR Manager, Global Campaigns to produce headline news campaigns for global distribution that brings the Skyscanner brand to life
- Build highly effective and repeatable toolkits for the Global PR team to use to drive media coverage for Skyscanner worldwide
- Partner with the Brand Marketing team to create news generating assets, build compelling storytelling moments and with the Consumer PR coordinator to pull compelling data angles
- Own the relationship with One Poll, working with the internal research & insights team to provide the business with an effective pulse on traveller sentiment worldwide, tapping in to trends and concerns to build truly traveller first campaigns
- Work closely with the Data & Insights lead for PR, as well as SEO and Content to ensure we are providing a holistic message to travellers about the value of Skyscanner
- Scope out and secure third-party partnerships and/or spokespeople to elevate campaigns
- Work closely with market leads and their agencies to ensure campaigns are informed by local market nuances in order to secure headline grabbing coverage across the markets’ top tier media
- Liaise with campaigns and brand teams to ensure product placement is at the heart of every campaign – whether it’s a new launch or maximising opportunities for existing features
- Partner with the PR & Social Measurement lead to ensure timely and comprehensive business reporting and to facilitate retros for all global campaigns
Key Skills:
- Proven senior PR experience, preferably in an in-house PR team or high growth business, operating in markets across EMEA, AMER and APAC
- A highly creative individual with their finger on the pulse of trends and global news moments
- Deep understanding of executing on a global scale and how localisation is key to a campaign’s success
- Excels in a fast paced ‘test, learn and adapt’ environment
- Completely comfortable juggling multiple projects with fluid timescales for a variety of stakeholders
- A strong writer, who’s able to craft compelling storytelling moments for global audiences
- Highly collaborative and an excellent team player
- Highly versed in cross-channel collaborations, with clear evidence of creating campaigns that deliver success across the breadth of marcomms channels ie social, content, lifecycle, etc.
- A good nose for strategic planning with the ability to craft a comms plan & positioning from a product roadmap
- Acts like an owner. Able to take calculated risks, navigate complex internal environments, make tough calls and drive projects forward autonomously
