Senior Campaign Manager (B2B)

Who We Are

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 1,300 people in 21 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Pepsi, Meta and Adidas deliver some of their biggest and most innovative campaigns to date, from breaking into the metaverse to smashing records on TikTok. 

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity 

Do you have proven experience establishing yourself as a grwoth marketing expert?

Do you have experience with account-based campaigns that have led to growth success?

Have you executed demand generation strategies, driving brand growth and fostering customer engagement across various channels?

We Are looking for a Senior Campaign Manager to work closely with our market leads, global marketing team and the Global Head of Growth and execute demand generation strategies, driving brand growth and fostering customer engagement across various channels. You will have previously developed, launched and managed innovative B2B campaigns, optimise performance, and generate measurable outcomes resulting in growth for a business.

The role will be reporting to the Global Head of Growth. We are open to candidates from all over the world but you would be happy to work European hours and be close to a We Are Social office.

Requirements

What You’ll Have Delivered Elsewhere

• Partnered with Sales Executives and CEOs to create and execute a growth playbook (targeting, positioning, lead-sourcing) for acquiring new business and facilitating growth in existing accounts.
• Built and maintained collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
• Developed and executed B2B demand generation campaigns across all channels, including email, social media, email marketing, content syndication and digital advertising.
• Established nurture campaigns to include multiple channels in addition to email, to engage our audiences and progress them deeper into the funnel
• High competency with ABM and demand generation martech, digital marketing trends, and best practices (6Sense, Salesforce, Pardot, etc).
• Deepen our understanding of customer behavior, identify patterns in their behavior and interactions across multiple touchpoints, and leverage those insights to refine segmentation and drive more engagement
• Monitored, measured, and tested campaign effectiveness and continually optimize to meet quarterly and annual revenue targets.
  

What Else Are We Looking For?

• B2B campaign marketing manager or ABM experience in a startup or entrepreneurial environment
• Previous experience with Salesforce Pardot, 6Sense and other ABM martech tools
• Proven track record meeting/exceeding lead generation and pipeline influence targets.
• Experience orchestrating plays and partnering with sales teams to deliver results.
• Data-driven and results-oriented in planning and execution.
• Passion for delivering an exceptional customer experience.
• Comfortable with a fast-paced environment where agility and the ability to pivot are essential
• Experience building rapport with executive stakeholders and speaking their language
  

Benefits

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK  can be found here which details our focus areas across People, Work and Culture in 2023.

If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via [email protected]

So let’s get to the good stuff,  we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world! 

But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

• I value my manager we have a good relationship
• We love to ‘get social’ with the people I work with
• Trusted to get on with the job, without ‘micro-management’!

If this all sounds like the place you have been waiting to find then apply now! What are you waiting for?